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Category: Stories

Definition 6 Named in Top 10 Social Media Campaigns of 2011

August 23, 2023April 22, 2025
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Original story via: Advertising Age Like This, Follow That: It’s the 10 Best Social-Media Campaigns of the Year   Obermutten, Switzerland The Swiss hamlet of Obermutten, population 79, became a Facebook sensation after its fan page launched with a video of the mayor promising that anyone who “liked” it would have their profile picture posted […]

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Daytime Emmys: The show must go on

August 22, 2023April 22, 2025
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The cast and crew of ABC’s “General Hospital” accept the award for drama series at last year’s ceremony By Randee Dawn The Hollywood Reporter Aug 27, 2009, 05:40 PM ET The saga of the Daytime Emmys sounds a lot like — well, a soap opera. It starts with the tangled relationship between the Daytime Emmys […]

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NBC’S Frank Radice to keynote Promax Arabia

August 20, 2023April 22, 2025
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Indiantelevision.com’s Media, Advertising & Marketing Watch Indiantelevision.com Team (22 March 2005 1:00 pm) MUMBAI: Promax & BDA EMEA has announced that Frank Radice will deliver the keynote address on News Promotion at the first ever PROMAX&BDA Arabia conference.The event will take place 3-4 May 2005 at the Emirates Towers Hotel in Dubai.Radice has created award […]

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New York cab riders will soon be able to watch a mix of news, weather, sports and entertainment as they endure Big Apple traffic.

August 19, 2023April 22, 2025
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San Antonio Business Journal Thursday, January 4, 2007 Through a content-sharing agreement between Clear Channel Taxi Media and NBC Universal, some 5,000 taxis will air NY10, New York’s Taxi Entertainment Network. The channel will air exclusive content from WNBC, NBC News and NBC Entertainment. It will roll out during the first half of 2007 as […]

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To Promote a Cable Network, a Plan to Inundate the Internet

August 19, 2023April 22, 2025
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New York Times By STUART ELLIOTT Published: December 12, 2005 The MSNBC cable network plans to flood the Internet this week with its largest concentrated online pitch, running advertising on hundreds of Web sites and blogs. The cost of the campaign, to promote three prime-time programs, is estimated at just under $1 million. MSNBC, owned […]

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The Wire Q&A: Ted Koppel Remembers the Iran Hostage Crisis

August 16, 2023April 22, 2025
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On November 03, 2009 at 1:17 PM Ted Koppel was ABC’s State Department correspondent when he got a call on Sunday, November 4th, 1979 asking him to come into the studio to report on a developing story in Tehran. Hundreds of radical students had seized the U.S. Embassy denouncing it a “nest of spies” and holding its staff […]

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NBC: An ‘Infront’ Offers Sell-Through Opportunities

August 16, 2023April 22, 2025
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Executive Quote and Information Service : EQUIS, May 19, 2008 NBC gets an A for effort this year. The fourth-place network unveiled its 2008-2009 schedule to advertisers in early April, dubbing the event an “infront” and stressing “connection”–with viewers and advertisers. Back then, advertisers welcomed NBC’s early sales pitch, and were specifically heartened by a renewed […]

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Decoding the New Age: VR, AR, SM, AI, what do they all mean? PROMAX UK conference 2016

August 6, 2023April 22, 2025
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Frank Radice 24.10.2016 ABERDEEN, BUSINESS NEWS, DUNDEE, EDINBURGH, GLASGOW, INVERNESS, NATIONAL, PERTH, STIRLING, TECHNOLOGY, Frank Radice is the Chair for this year’s PromaxBDA UK ‘The New Normal’ Conference 2016 representing promotion, marketing and design professionals in Great Britain. However, this is the tip of the iceberg of Frank’s experience which spans across advertising, promotion, music and journalism.   AR – Augmented Reality “Augmented Reality is a […]

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Definition 6 Appoints Frank Radice as Expert in Residence

July 25, 2023April 22, 2025
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NEW YORK, June 15, 2010   Definition 6, an integrated interactive agency, today announced its appointment of Frank Radice as expert-in-residence in its New York office.   A highly-respected marketing innovator, Radice joined Definition 6 from the National Academy of Television Arts & Sciences (NATAS), where he was President and Chief Marketing Officer. Prior to NATAS, […]

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A Thought From Here: How ON-AIR Pro Helps Promo Departments

July 24, 2023April 22, 2025
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ON-AIR Pro

About 10 years ago, I walked into Promax and saw the booth for ON-AIR Pro™. These young folks were in there demonstrating their incredible workflow system. The first thing that caught my attention was the opportunity to put cut promos onto a digital platform, have people look at those promos, and give approvals. You could […]

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