VR Is A Numbers Game
VR is a Numbers Game Recently I had the opportunity to moderate an important panel at the spring Digital Hollywood where there was no shortage of brilliant minds. […]
Blog Posts
The Revolution Will Be Streamed
SCAD aTVFest 2019 or… “THE REVOLUTION WILL BE STREAMED” Almost every year for the past seven years, I have had the honor of speaking at […]
The Evolution Of “Voice” Of Brand
By definition, “voice of brand” means that the personality of your brand is determined by the words you use to describe it, and the impression […]
A Contact is Not a Relationship, but it’s a Good Start
Relationships are the key to success in every field. Here are my top 20 ways to help create an effective business relationship. Find a point […]
Is Voice Tech Ready for Prime-Time?
“Voicebot” reports that nearly 50 million voice assisted devices are in use in the U.S. to date. That’s a pretty well-regarded estimate in the industry […]
how to start a business and build a brand in 500 words
Creating and marketing a new brand takes more than just having a good product or service, it’s also about understanding who and what you are, […]
A Thought From Here: How ON-AIR Pro Helps Promo Departments
About 10 years ago, I walked into Promax and saw the booth for ON-AIR Pro™. These young folks were in there demonstrating their incredible workflow […]
“Aqui Contigo” We’re here for you!
When Univision asked Definition 6 to create the new song for their flagship Station KMEX-34, I called Randy Wachtler at 615 Music, Nashville. Randy and […]
The Next Normal
In “the next normal,” what we now know as television will be dead, and marketing the next iteration of TV will not be dependent on […]
When is a promo not a promo?
When is a promo not a promo? When it’s content, stupid! On-air promo people, the writers, producers, editors, sound, designers, That Team, know how […]
