Frank J. Radice is the Managing Partner of the Promotion, Marketing, Media, and consulting firms, VIDA F.R. Company, in New York, and BadCatCo.co.uk in London.
He is the former President and Chief Marketing Officer of the National Academy of Television Arts & Sciences (NATAS). In that role, he was responsible for the addition of a new category of National Emmy Award for Promotional Announcements.
He was the Executive Vice President of The NBC Agency in New York, responsible for promoting a wide variety of NBC Universal content including all NBC News and MSNBC cable programs, “Saturday Night Live,” “Late Night with Conan O’Brien,” “Last Call with Carson Daly,” and a number of Universal Media syndicated programs and NBC Universal specials, and the co-executive producer of “NBC In-Flight,” and “NBC on TED” for United Airlines. He was the driving force behind the “NBC News: America’s News Leader” campaign, which helped define the brand of the News division for more than 10 years and was the first producer/director of “SNL Backstage” on NBC.COM In addition, Frank was a principal in the deal between NBC Universal and Proctor & Gamble that launched “Petside.com.” a web destination catering to the 40 billion dollar pet industry. Following his time at NBCU, he served as the Expert in Residence for the digital ad agency, Definition6
Frank received the TV Week Magazine/PROMAX-BDA “Campaign of Distinction” award, was inducted into the PROMAX “Hall of Fame,” and named a “Brand Builder of the Year” by Broadcasting & Cable and Multichannel News Magazines. Frank is also named in the 60th Diamond Anniversary Edition of “Who’s Who in America,” and is a 3-time Daytime Emmy nominee in the category of Original Song Composition, as well as an Emmy Nominee in the category of News Promotional Announcement. He headed the promotion of the transition between NBC Nightly News anchors, Tom Brokaw and Brian Williams, and the transition between Today show hosts Meredith Vieira and Katie Couric. He also oversaw the promotional launch of the 4th hour of “Today on NBC.” Frank also oversaw the promotion and marketing of the launch of MSNBC, the 24-hour cable and internet joint venture between NBC News and Microsoft, spearheading the “It’s Time to Get Connected” branding.
An award-winning musician, songwriter, and composer, Frank co-created America’s First Family theme, and was Executive Producer of the Emmy nominated “Live For Today” and “Why I Love Today” themes, all for NBC’s Today show. Frank was also the executive producer of a 2 CD set of the Today Show Summer Concerts, and he co-wrote “Aqui Contigo,” a theme song for the Los Angeles, Univision Flagship Station, KMEX.
Frank worked with composer and producer, David Foster, and “Band From TV,” on 2 cuts for the CD release of the music from the hit TV show “House, M.D.” on Nettwerk Records, with proceeds benefiting various charities, and he worked with legendary composer, John Williams, on the re-recording of the famed theme to “NBC Nightly News,”
and was a senior producer and music director of NBC’s “Concert for Hurricane Relief” which yielded 50 million dollars in aid for the victims of Katrina.
In addition to extensive experience in advertising, promotion, and music, Frank has a lengthy background in news production and journalism. During his 17 years with ABC News, he was honoured with the Columbia DuPont Award, and two national News and Documentary Emmy Awards. During that time he covered major news stories from The White House to Capitol Hill, to the Conflicts in Central America and War in the Middle East. He was a producer for “Good Morning America'” “ABC News, Nightline,” “ABC World News Tonight,” and “The Last Word with Phil Donahue and Greg Jackson.” He was the Senior producer of product development for “ABC News Interactive,” Executive Producer of CNN Entertainment News, on-air reporter for CNN’s “Showbiz Today;” the creator and producer of “Live at 5:00” on WRC-TV, the NBC owned station in Washington, D.C., the manager of promotion at WCBS-TV, the CBS flagship station in New York City; and a segment director at Paramount’s “Entertainment Tonight.”
Frank and his wife, Vida, co-wrote “Sam Katz on the Loose.” A pop-up children’s book illustrated by the world famous artist, Charles Fazzino, and published by Random House. A set of puzzles based on the book was released exclusively by Barnes and Noble, nationwide.