Wherever You Go, There You Are.
Keep it simple, stupid. Not as easy as it sounds, but it’s one of life’s most important lessons. It is one I’ve learned through my many years as a network TV marketing executive, producer, director, Emmy-winning journalist, author and musician. Frank J. Radice is the Managing Partner of the Promotion, Marketing, Media, and consulting firm, […]
React like the news division, execute like the promotion team, market like the sales group. In the beginning, network TV news was blatantly sponsored. Just check out John Cameron Swayze and the Camel Cigarette logos on his anchor desk. Back then, there was hardly any on-air promotion for the news. News was seen as a […]
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When Univision asked Definition 6 to create the new song for their flagship Station KMEX-34, I called Randy Wachtler at 615 Music, Nashville. Randy and I have been nominated twice for the National Emmy Award for original music for TV, so 615 was a natural choice. Along with Aaron Grant and the 615 teams, we got […]
Scenes from the toil of a globe-trotting correspondent: You’re assigned to cover the Washington summit but can’t get within shouting distance of anyone important. So like everyone else, you take notes off CNN, which your editors back in Brussels or Guatemala City or Denver could just as easily do for themselves. You’re in a taxi […]
Television and marketing executive Frank Radice recently flew to London from New York on British Airways. On this flight, however, he didn’t take a 747, but rather flew a much smaller Airbus. Rather than flying into congested Heathrow or Gatwick, he flew into BA’s best-kept secret. Keep reading for his report: My wife, Vida, […]
By KATE MURPHY New York Times Published: November 2, 2011 Frank Radice, the former president of the National Academy of Television Arts and Sciences and now a media consultant, is a compulsive texter. But after racking up more than $1,000 in texting charges on a monthly mobile phone bill two years ago, he began searching […]
Created: 01/09/2010 | Updated: 01/14/2011 | By: Frank Radice On the last day ofCES 2011 and the Adult Video News Convention (AVN), I was very fortunate enough to have an opportunity to interview Adult and Internet reality star,Sunset Thomas.Her last show,HBO‘s Cathouse, chronicled daily life at the infamous, Bunny Ranch, outside of Las Vegas, Nevada. She’s since left theBunny Ranch, […]