What Is Content?

A few years ago I did a series of interviews for Red Touch Media at CES in Las Vegas, with industry leaders about “content.” The question is, What is content? Sounds simple, but it’s so much more. As Sharp exec, Peter Weedfald said, “What exactly is content and how do we congener it to gain multi-modal brand-product-sales competitive advantage? The question and answer have never changed.”[embedyt] https://www.youtube.com/watch?v=jpZDDLj0E8o[/embedyt]