Keep It Simple, Stupid
Keep it simple, stupid. Not as easy as it sounds, but it’s one of life’s most important lessons. It is […]
News Promos in the 21st Century
React like the news division, execute like the promotion team, market like the sales group. In the beginning, network TV […]
“Aqui Contigo” We’re here for you!
When Univision asked Definition 6 to create the new song for their flagship Station KMEX-34, I called Randy Wachtler at […]
Ted’s Global Village
Scenes from the toil of a globe-trotting correspondent: You’re assigned to cover the Washington summit but can’t get within shouting […]
The Next Normal
In “the next normal,” what we now know as television will be dead, and marketing the next iteration of TV […]
Campaign of Distinction: It’s a New Day
In Depth: TV Week By Debra Kaufman, Special to TelevisionWeek As Meredith Vieira prepared to step into Katie Couric’s seat […]
When is a promo not a promo?
When is a promo not a promo? When it’s content, stupid! On-air promo people, the writers, producers, editors, sound, […]
Superstition
Les Paul’s 90th BDay party at the Gibson Guitar showroom, NYC with Jose Feliciano,Jay Stollman, Frank Radice, Peter Primamore, Freddi […]
