I take exception to the term “TV
Everywhere,” and no more so than when it comes to News.
No doubt television news
is finding, and effectively utilizing multiple screens (2nd and even 3d screen applications) but in the case of news it’s just as important to distribute content everywhere in “every” way!
A news organization
, to be truly global, (management will say) must have a “TV everywhere” strategy to survive today, but a I say a “content everywhere” strategy is essential for success.
Radio (terrestrial and satellite), print (newspapers and magazines), on-line services like aggregators; point of purchase and out of home distribution outlets (Airplanes and taxi cabs
, news releases
by companies like Synaptic Digital; entrepreneurial distribution techniques such as the Red Touch Media download stations, and even gaming; and most assuredly social media (from Twitter
to Vine, Facebook
and even FourSquare
These are just some of the ways to accomplish extending the reach and frequency of message (in this case, the news.)
Expertly using all of these tools in the toolbox (and the ones I haven’t mentioned because its early in the morning as I write this and I can’t remember everything) is the only way information distribution can function in the new age.
And while this isn’t a wholly new concept, it is one to ponder as everyone talks about “TV Everywhere.”
Millennials are moving faster and faster and consuming far more content and data that their predecessors, if for no other reason that they are surrounded by more distribution devices than ever before.
And that’s way more than “TV” Everywhere. (Maybe “Screens Everywhere” is more accurate, but that still doesn’t cover all the bases.)
All this assumes by the way that the news is being vetted by people who can vouch for the fairness, accuracy and context of the content.
Oh yes, one very important final thought…if the content sucks, none if this matters.
I’m just Sayin’
Everywhere you go…there you are