Wherever You Go, There You Are.
In “the next normal,” what we now know as television will be dead, and marketing the next iteration of TV will not be dependent on brand. These are two bold yet not mutually exclusive statements. People don’t watch brands…they watch video. Spending to market NBC, ABC, CBS, Fox, all the cable channels in the niche […]
When is a promo not a promo? When it’s content, stupid! On-air promo people, the writers, producers, editors, sound, designers, That Team, know how to tell a story in a compelling way, in the shortest period of time on screen (and usually literally “in the shortest period of time.”) A good 10, 15, […]
A few years ago I did a series of interviews for Red Touch Media at CES in Las Vegas, with industry leaders about “content.” The question is, What is content? Sounds simple, but it’s so much more. As Sharp exec, Peter Weedfald said, “What exactly is content and how do we congener it to gain […]
Wednesday, April 14, 2010 by Frank Radice To make your business thrive you need to do more than just think new! Having a Twitter account and a Facebook page is good, but knowing what to do with them is better. Having an iPad and an iPhone app is good, but having ones that really fill a consumer […]
My David Foster / PROMAX odyssey began when I started working with ON-AIR Pro™in January. I took a trip out west for a meeting with Sandra Alex and Jonathan Mickelson, the heads of Thought Development / ON-AIR Pro™, and a shoot for the company’s website and newsletter. As the Creative Advisor, I was to representON-AIR Pro™ at PROMAX|BDA 2010. So my next […]
Monday, October 4, 2010 by Frank Radice While moderating a panel on “New Media” (I hate that phrase btw) at theWilliamsburg Film Festival (Willifest) earlier this month, one of the panelists, Larry Banks, Chairman of Film/Media Arts Department at Long Island University, said “Context, not content, is king.” Context? Hasn’t content always been king? What happened? […]
American travelers have long flocked to Thailand for its exceptional value and unique experiences.But this spring, the media was saturated with reports of civil unrest; in mid-May, the State Department put out an alert warning U.S. citizens to defer all travel to Bangkok and all non-essential travel to the rest of the country.
With Disney+ hitting more than 86,000 subs (and predict it could reach 260,000 by 2024), Discovery+ about to bow, and Warner announcing its feature films will debut on HBOMax and big screens simultaneously, we’ve finally reached the tipping point in the content world where streaming has drowned out traditional broadcasting and cable. Disney CEO Bob […]
Heading to @NATPE2017 in January? It’s going to be a bumpy ride! Each year the National_Association_of_Television_Program_Executives or NATPE, hold the content market and conference equivalent of a high school reunion (if your high school is the TV business). But the big party in Miami has been evolving and the “TV” business has become something more. […]
