Wherever You Go, There You Are.
In “the next normal,” what we now know as television will be dead, and marketing the next iteration of TV will not be dependent on brand. These are two bold yet not mutually exclusive statements. People don’t watch brands…they watch video. Spending to market NBC, ABC, CBS, Fox, all the cable channels in the niche […]
In Depth: TV Week By Debra Kaufman, Special to TelevisionWeek As Meredith Vieira prepared to step into Katie Couric’s seat at “The Today Show,” NBC faced a kind of relaunch: same show, new faces. “The campaign started with the line ‘It’s a new day today,’ which had two meanings,” said Frank Radice, NBC Agency’s executive […]
When is a promo not a promo? When it’s content, stupid! On-air promo people, the writers, producers, editors, sound, designers, That Team, know how to tell a story in a compelling way, in the shortest period of time on screen (and usually literally “in the shortest period of time.”) A good 10, 15, […]
A few years ago I did a series of interviews for Red Touch Media at CES in Las Vegas, with industry leaders about “content.” The question is, What is content? Sounds simple, but it’s so much more. As Sharp exec, Peter Weedfald said, “What exactly is content and how do we congener it to gain […]
Wednesday, April 14, 2010 by Frank Radice To make your business thrive you need to do more than just think new! Having a Twitter account and a Facebook page is good, but knowing what to do with them is better. Having an iPad and an iPhone app is good, but having ones that really fill a consumer […]
My David Foster / PROMAX odyssey began when I started working with ON-AIR Pro™in January. I took a trip out west for a meeting with Sandra Alex and Jonathan Mickelson, the heads of Thought Development / ON-AIR Pro™, and a shoot for the company’s website and newsletter. As the Creative Advisor, I was to representON-AIR Pro™ at PROMAX|BDA 2010. So my next […]
Monday, October 4, 2010 by Frank Radice While moderating a panel on “New Media” (I hate that phrase btw) at theWilliamsburg Film Festival (Willifest) earlier this month, one of the panelists, Larry Banks, Chairman of Film/Media Arts Department at Long Island University, said “Context, not content, is king.” Context? Hasn’t content always been king? What happened? […]
April 8, 2011 | Dean Takahashi Most film makers aren’t encouraging digital pirates to illegally copy their works. But Lloyd Kaufman (pictured above) isn’t your usual film maker. The controversial movie maker has been making low-budget, exceedingly gory, vomit-filled and highly sexualized horror movies since the 1970s under the Troma Entertainment brand. Kaufman (@lloydkaufman) is still making films that […]
American travelers have long flocked to Thailand for its exceptional value and unique experiences.But this spring, the media was saturated with reports of civil unrest; in mid-May, the State Department put out an alert warning U.S. citizens to defer all travel to Bangkok and all non-essential travel to the rest of the country.
