NBC: An ‘Infront’ Offers Sell-Through Opportunities
Executive Quote and Information Service : EQUIS, May 19, 2008 NBC gets an A for effort this year. The fourth-place network unveiled its 2008-2009 schedule to advertisers in early April, dubbing the event an “infront” and stressing “connection”–with viewers and advertisers. Back then, advertisers welcomed NBC’s early sales pitch, and were specifically heartened by a renewed […]