Wherever You Go, There You Are.
In “the next normal,” what we now know as television will be dead, and marketing the next iteration of TV will not be dependent on brand. These are two bold yet not mutually exclusive statements. People don’t watch brands…they watch video. Spending to market NBC, ABC, CBS, Fox, all the cable channels in the niche […]
Social Media: The Water Cooler of the 21st Century – Frank Radice-Definition 6 By Frank Radice I know I’m dating myself here, but one of my favorite TV shows as a child was The Adventures of Ozzie & Harriet. I loved the show for several reasons, the main one being music, but I also really […]
Creating and marketing a new brand takes more than just having a good product or service, it’s also about understanding who and what you are, and communicating that clearly. Assuming you’ve got the killer solution, what can you do to let people know about it and you? You could buy TV spots, put up a […]