Campaign of Distinction: It’s a New Day
In Depth: TV Week By Debra Kaufman, Special to TelevisionWeek As Meredith Vieira prepared to step into Katie Couric’s seat at “The Today Show,” NBC faced a kind of relaunch: same show, new faces. “The campaign started with the line ‘It’s a new day today,’ which had two meanings,” said Frank Radice, NBC Agency’s executive […]