Wherever You Go, There You Are.
In “the next normal,” what we now know as television will be dead, and marketing the next iteration of TV will not be dependent on brand. These are two bold yet not mutually exclusive statements. People don’t watch brands…they watch video. Spending to market NBC, ABC, CBS, Fox, all the cable channels in the niche […]
VR is a Numbers Game Recently I had the opportunity to moderate an important panel at the spring Digital Hollywood where there was no shortage of brilliant minds. Joining me and a hundred or so attendees was: • Roy Taylor, former head of VR production for AMD and BAFTA Board member • Camille Cellucci, head of production for The Void • […]