Category Archives: Blog Posts

Something Great Should Happen now!

By Frank Radice
I worked side by side with Brian Williams as his promotion executive for many years.
It began with his anchor job at WCBS-TV in NYC in the 90’s, through to his time at NBC News and the transition with Tom Brokaw in the early 2000’s. I’ve been on a few of his assignment in the field, from the aftermath of Katrina, to the presidential debates and conventions.
Throughout that time I grew to know and respect Brian as a professional and as a person.
That hasn’t changed.
What has changed is the seriousness of Brian’s current predicament.
If Brian were to leave the anchor chair, NBC News will likely just replace him, maybe with someone younger…maybe not.
But there is a perfect storm that has been brewing for a long time now, and NBC News can take advantage of it and change their newscast entirely.
I believe NBC News has the opportunity to do something great…a real chance to remake television news for the 21st century. One without a single anchor, and a younger, more engaged audience.
I know it will be tough to lose all the pharma, but CBS can find a use for it! And if NBC gets it right, new advertisers will appear.
NBC has a chance to plant a stake in the ground.
How would it work?
Its Real-time, interactive, and social.
It’s YouTube, and streaming, and cool.
It uses different distribution platforms both in and out, it embeds social commentary, and more.
How would it look?
It’s about moving the program forward using the best of today’s technology, while still adhering to the standards of journalism.
I think there are models out there trying to do that.
From “Fusion,” to “TMZ,” and Local shows like, “Chasing,” and, on-line like “Vice,” or “Watchup.”
Possibly using Snapchat, or Instagram.
And yes….they could blow up the time period simply by hiring John Stewart!
The critical layer of oversight and vetting regardless of distribution platform will still need to be in place. Good vetting is essential. But the distribution model has changed, the consumption model has changed,
but the 6:30 network news has not.

Frank Radice is the Expert in Residence at the marketing firm, Definition6.
He has 15 plus years in journalism which including producing at ABC News, “Nightline,” where
He was assigned at times to conflicts in Central America and the Middle East.
He went on to produce programs for ABC News until 1991.

'Something Great Should Happen now!
By Frank Radice
I worked side by side with Brian Williams as his promotion executive for many years.
It began with his anchor job at WCBS-TV in NYC in the 90’s, through to his time at NBC News and the transition with Tom Brokaw in the early 2000’s. I’ve been on a few of his assignment in the field, from the aftermath of Katrina, to the presidential debates and conventions.
Throughout that time I grew to know and respect Brian as a professional and as a person.
That hasn’t changed.
What has changed is the seriousness of Brian’s current predicament.
If Brian were to leave the anchor chair, NBC News will likely just replace him, maybe with someone younger…maybe not.
But there is a perfect storm that has been brewing for a long time now, and NBC News can take advantage of it and change their newscast entirely. 
I believe NBC News has the opportunity to do something great…a real chance to remake television news for the 21st century. One without a single anchor, and a younger, more engaged audience.
I know it will be tough to lose all the pharma, but CBS can find a use for it! And if NBC gets it right, new advertisers will appear.
NBC has a chance to plant a stake in the ground.
How would it work?
Its Real-time, interactive, and social.
It’s YouTube, and streaming, and cool.
It uses different distribution platforms both in and out, it embeds social commentary, and more.  
How would it look?
It’s about moving the program forward using the best of today’s technology, while still adhering to the standards of journalism.
I think there are models out there trying to do that.
From “Fusion,” to “TMZ,” and Local shows like, “Chasing,” and, on-line like  “Vice,”  or “Watchup.”
Possibly using Snapchat, or Instagram.
And yes….they could blow up the time period simply by hiring John Stewart!
The critical layer of oversight and vetting regardless of distribution platform will still need to be in place. Good vetting is essential. But the distribution model has changed, the consumption model has changed, 
but the 6:30 network news has not.

Frank Radice is the Expert in Residence at the marketing firm, Definition6.
He has 15 plus years in journalism which including producing at ABC News, “Nightline," where
He was assigned at times to conflicts in Central America and the Middle East. 
He went on to produce programs for ABC News until 1991.'

We Meet Again: Frank “The Expert In Residence” Radice vs. Lloyd “The Toxic Avenger” Kaufman

Friday, February 25, 2011 by Frank Radice

Date: 7 April 2011
Subject: MI-6
Location: NOT LONDON!!!!
MI-6 is NOT the British Secret Service…it’s the name of the PROMAX/BDA Game Marketing convention in San Francisco.
That’s right, Gamers need marketing too!
And I will be there representing Definition 6 in my role as Grand Inquisitor, interviewing Lloyd Kaufman, President, CEO, Director and Producer of TROMA Entertainment, America’s longest running independent film production company.
Frank Radice interviews Lloyd Kaufman at MI 6
You may remember such films as “The Toxic Avenger (1-4),” “The Class of Nuke’em High,” and “Sgt. Kabuki-man, NYPD” (and if you don’t, you should) Well..Lloyd made them all and more.
This guy is an institution (and he’s hilarious) and he has a lot to say about the business, marketing, movie-making and on the serious side…Net Neutrality!
Joining us will be Def 6’s own Jon Accarrino, reprising his role as the Social Media DJ, brining to life everything Lloyd and I talk about on stage.
It should be a great time in history.  Hope you can make it there.

Interview with Frank Radice on the Oscars & Social TV

Frank Radice, Definition 6 Expert in Residence, shares his thoughts on the evolution of Social TV

Beer Diplomacy, EP 099 – There Ought To Be A Law

by  • MAY 8, 2012 • PRINT-FRIENDLY


Stuart Tracte talks with media legend Frank Radice,  and Andy Morris, Principal at The Morris + King Company.Episode Link: http://bit.ly/BDEP99Originally recorded: May 7, 2012 at KoPoint Studios in NYC.Topics for this week’s show can be found at http://bit.ly/BD99LinksThis week, Stuart Tracte talks with guests Frank Radice & Andy Morris about the hip-hop history of KoPoint Studios, tax free religion?, truth in political campaigning, the tanning mom, The Avengers, the 2012 presidential election, and more!To learn more about Frank Radice, visit http://FrankRadice.com

Keep up with Andy’s company at http://morris-king.com

Download Audio: Beer Diplomacy, EP 099 – There Ought To Be A Law

The First :05

THE FIRST :05

Posted by  | October 14th, 2014Share this post:

 

Commercial and promo pre-rolls on digital video channels are a fact of life — and so is the skipbutton. That’s an opportunity!

Tell your story in the first five seconds.

If you do that right a couple things should happen:

• The viewer gets the message, retains it, and transacts on it at the appropriate time (e.g. watches a show, expresses further interest, or buys a product because of the commercial/promo/reminder) in “The First :05″

• The viewer stays for the remaining 10 seconds in a :15 pod because they have been enticed (which should translate to a transaction as well ) by “The First :05”

I’m sure there is more, but that’s for the conversation!

A lot has to get done in “The First :05″

• For a show promo, it could be title, time, day/date, video

• For a product, it could be a name with images, a promise, and a way to follow up

That’s a simple way to approach it, but it’s certainly not subtle.

It must be creative. It must get you into the tent.

Ad Age wrote that ABC, working with Google, found another not so subtle way to use that short real estate: Anthony Anderson directly appeals to the viewer not to skip the rest of the promo.

The most important thing is, it must be creative. It must get you into the tent.

Here is one I always wanted to do, but only the ASPCA could pull it off without …well, you will see:

And here is one that YouTube surely won’t forget:

Now is the time to move quickly and perfect “The First :05” technique. Not just because its free (for now) but because, as marketers, we always need to be ready to move quickly when an opportunity comes up! And right now, it’s YouTube.

All you have to do is look at the popular YouTube channels, see the volume of engagement, and you’ll see that’s “fishing where the fish are!”

This clearly means that one new way we need to look at how online promos and commercials are made… is in “The First :05.”

 

-Frank

@fradice

Innovation Power: 3 of America’s Most Powerful CEO’s Deliver a Master Class at CES 2011

3 of America's most powerful CEO's Deliver a Master Class at CES 2011

Initial impressions from CES 2011Hi everyone. Frank Radice (@fradice) back today with more CES 2011 coverage. Sorry my reports have been spotty, but AT&T’s network has been absolutely terrible this week in Las Vegas.

Anyway, yesterday morning’s keynote, “Innovation Power” with Jeff Immelt of GE, John Chambers of Cisco, and Ursula Burns of Xerox, with moderator, Gary Shapiro of the CEA, was by far one of the most powerful CES sessions I have ever seen.

7 key points stuck out. According to the panel, to innovate and compete we need:

  1. More Investment
  2. Focus on Exports
  3. Technology & Innovation
  4. Increased National Teamwork
  5. Better Education From K-12
  6. Better Immigration Policy
  7. More partnerships between commercial and education sectors

Read more: http://www.methodshop.com/2011/01/innovation-power-panel.shtml#ixzz1AeZRObqe

Social Media: The Water Cooler of the 21st Century

Social Media: The Water Cooler of the 21st Century – Frank Radice-Definition 6

By Frank Radice

I know I’m dating myself here, but one of my favorite TV shows as a child was The Adventures of Ozzie & Harriet. I loved the show for several reasons, the main one being music, but I also really enjoyed the family dynamics. It was a nuclear family with a music twist. They sat around and ate dinner together. They played music together. They had father-son talks. Mother-son talks. The neighborhood kids came over to hang out. Everyone was communicating face-to-face, all the time, and there was always a lesson to be learned on every show.

But when I think back to the days of Ozzie, Harriet and their kids, David and Ricky, and compare it to how we communicate today… we don’t do any of that anymore.

Families don’t eat at the family dinner table, or watch the evening news together anymore. At work, we don’t get off our collective butts and walk down the hall to talk face-to-face anymore. Even a conversation with the person in the next cubicle has become an IM experience. Hell, I video Skype my colleague, Jon Accarrino (@accarrino), and he’s only two offices away!

Top 5 social media trends for 2012

 

English: Cloud Computing ImageSocial media will be the water cooler of the 21st century.
  1. Social media is the water cooler of the 21st century.
  2. The proliferation of “News Everywhere” will force people to actually “think” and make informed decisions
  3. Social TV will breed a new generation of “Active” television content consumers
  4. Video watermarking will assure content producer payments and make piracy irrelevant
  5. For the music business, TV and the internet may have become the new radio, but cloud based music streaming will become the new “big thing.” And illegal file sharing will continue to be “the” burning issue. To survive, it will have to co-opt the artists in ways that don’t include the actual music they make.

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The Brandon Tartikoff Awards at NATPE 2012

Donna Drake, host of the syndicated lifestyle program “Live It Up” reports on the program in Miami.

 

YOUR NAME IS YOUR BRAND: 5 STEPS TO PERSONAL BRANDING

So, you’ve been downsized or made redundant. But you’re certainly not ready to throw in the towel.

You’ve been paid lots of money over the years by some big company where you learned and refined the exact skills they needed you to have in order to make their business work.

Now it’s your turn to do it for yourself. But where do you start? You’ve always had the company to give you business cards, cell phones, laptops, desktops, probably an office or a cubicle, and maybe an assistant and an expense account.

Now it’s all gone!

But it’s really not if you know what to do.

The most important thing to remember is…Your Name is your Brand!

Your skills are still there and your experience has taught you how to hone them.

Here are 5 practical starting points to get your personal brand going.

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