Category Archives: Blog Posts

Interview with Frank Radice on the Oscars & Social TV

Frank Radice, Definition 6 Expert in Residence, shares his thoughts on the evolution of Social TV

Beer Diplomacy, EP 099 – There Ought To Be A Law

by  • MAY 8, 2012 • PRINT-FRIENDLY

Stuart Tracte talks with media legend Frank Radice,  and Andy Morris, Principal at The Morris + King Company.Episode Link: recorded: May 7, 2012 at KoPoint Studios in NYC.Topics for this week’s show can be found at week, Stuart Tracte talks with guests Frank Radice & Andy Morris about the hip-hop history of KoPoint Studios, tax free religion?, truth in political campaigning, the tanning mom, The Avengers, the 2012 presidential election, and more!To learn more about Frank Radice, visit

Keep up with Andy’s company at

Download Audio: Beer Diplomacy, EP 099 – There Ought To Be A Law

The First :05


Posted by  | October 14th, 2014Share this post:


Commercial and promo pre-rolls on digital video channels are a fact of life — and so is the skipbutton. That’s an opportunity!

Tell your story in the first five seconds.

If you do that right a couple things should happen:

• The viewer gets the message, retains it, and transacts on it at the appropriate time (e.g. watches a show, expresses further interest, or buys a product because of the commercial/promo/reminder) in “The First :05″

• The viewer stays for the remaining 10 seconds in a :15 pod because they have been enticed (which should translate to a transaction as well ) by “The First :05”

I’m sure there is more, but that’s for the conversation!

A lot has to get done in “The First :05″

• For a show promo, it could be title, time, day/date, video

• For a product, it could be a name with images, a promise, and a way to follow up

That’s a simple way to approach it, but it’s certainly not subtle.

It must be creative. It must get you into the tent.

Ad Age wrote that ABC, working with Google, found another not so subtle way to use that short real estate: Anthony Anderson directly appeals to the viewer not to skip the rest of the promo.

The most important thing is, it must be creative. It must get you into the tent.

Here is one I always wanted to do, but only the ASPCA could pull it off without …well, you will see:

And here is one that YouTube surely won’t forget:

Now is the time to move quickly and perfect “The First :05” technique. Not just because its free (for now) but because, as marketers, we always need to be ready to move quickly when an opportunity comes up! And right now, it’s YouTube.

All you have to do is look at the popular YouTube channels, see the volume of engagement, and you’ll see that’s “fishing where the fish are!”

This clearly means that one new way we need to look at how online promos and commercials are made… is in “The First :05.”




Innovation Power: 3 of America’s Most Powerful CEO’s Deliver a Master Class at CES 2011

3 of America's most powerful CEO's Deliver a Master Class at CES 2011

Initial impressions from CES 2011Hi everyone. Frank Radice (@fradice) back today with more CES 2011 coverage. Sorry my reports have been spotty, but AT&T’s network has been absolutely terrible this week in Las Vegas.

Anyway, yesterday morning’s keynote, “Innovation Power” with Jeff Immelt of GE, John Chambers of Cisco, and Ursula Burns of Xerox, with moderator, Gary Shapiro of the CEA, was by far one of the most powerful CES sessions I have ever seen.

7 key points stuck out. According to the panel, to innovate and compete we need:

  1. More Investment
  2. Focus on Exports
  3. Technology & Innovation
  4. Increased National Teamwork
  5. Better Education From K-12
  6. Better Immigration Policy
  7. More partnerships between commercial and education sectors

Read more:

Social Media: The Water Cooler of the 21st Century

Social Media: The Water Cooler of the 21st Century – Frank Radice-Definition 6

By Frank Radice

I know I’m dating myself here, but one of my favorite TV shows as a child was The Adventures of Ozzie & Harriet. I loved the show for several reasons, the main one being music, but I also really enjoyed the family dynamics. It was a nuclear family with a music twist. They sat around and ate dinner together. They played music together. They had father-son talks. Mother-son talks. The neighborhood kids came over to hang out. Everyone was communicating face-to-face, all the time, and there was always a lesson to be learned on every show.

But when I think back to the days of Ozzie, Harriet and their kids, David and Ricky, and compare it to how we communicate today… we don’t do any of that anymore.

Families don’t eat at the family dinner table, or watch the evening news together anymore. At work, we don’t get off our collective butts and walk down the hall to talk face-to-face anymore. Even a conversation with the person in the next cubicle has become an IM experience. Hell, I video Skype my colleague, Jon Accarrino (@accarrino), and he’s only two offices away!

Top 5 social media trends for 2012


English: Cloud Computing ImageSocial media will be the water cooler of the 21st century.
  1. Social media is the water cooler of the 21st century.
  2. The proliferation of “News Everywhere” will force people to actually “think” and make informed decisions
  3. Social TV will breed a new generation of “Active” television content consumers
  4. Video watermarking will assure content producer payments and make piracy irrelevant
  5. For the music business, TV and the internet may have become the new radio, but cloud based music streaming will become the new “big thing.” And illegal file sharing will continue to be “the” burning issue. To survive, it will have to co-opt the artists in ways that don’t include the actual music they make.

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The Brandon Tartikoff Awards at NATPE 2012

Donna Drake, host of the syndicated lifestyle program “Live It Up” reports on the program in Miami.


What a way to start the new year!

NATPE 2011: The Rebuilding Year

Monday, January 31, 2011 by Frank Radice

 The National Association of Television Program Executives Annual Event

I’ve been going to the NATPE TV supermarket for years.

I remember a time when millions of dollars were spent on the booths, and lavish parties were thrown for the execs and the affiliates.

I also saw it lose ground to CES during the financial meltdown, and now I’ve seen the start of a comeback for NATPE as an event and a marketplace.

TODAY Show 1994: What is this Internet Thing? [video]


Remember the first time you learned about the Internet? Hopefully it didn’t take place while you were on live TV.TODAY Show 1994: What is this Internet Thing?

This past weekend, a friend of mine sent me this 1994 clip of the then TODAY Show team of Katie Couric, Bryant Gumble and Elizabeth Vargas talking about this new “Internet” thing and a weird “@” symbol. It’s incredible to watch. In the clip, Katie and Bryant debate weather or not the “@” stands for “about” or “at”? Hell, even the graphics department got it wrong. At around the 0:40 second mark in the video, a graphic showing an email address just has a circle with an (a) inside. Oops! I’m not sure if this clip was shown live on the air or during a brief show break known as a “co-op” that only a handful of satellite subscribers got to see.

Since this weekend, the clip has generated almost 1M views on YouTube and even made it on to the TODAY Show this morning.

What a fascinating look at the beginning of an upcoming revolution.


Former marketing executive for the TODAY Show
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