Category Archives: Blog Posts

Welcome to ‘The New Normal’ A look at Brexit and the Media

Broadcast Magazine U.K.

13 OCTOBER, 2016 | BY FRANK RADICE

Brexit changes everything, but it’s not all gloom, says Frank Radice

Brexit will have a tremendous impact on content creation, distribution, technology, innovation, and media and marketing: some good, some bad, and some yet to be considered.

Let’s start with the bad. If there is a continuation of the devaluation of sterling and a weak euro, creative investment will undoubtedly be adversely affected. There have already been rumblings that some major media groups and entertainment firms would relocate, although I think until all the unknowns about a hard Brexit are defined, this is just posturing.

But the truth is, when money gets tight, which it will, budgets will drop and fewer big productions will be made in the UK.

On the good side, smaller content creators and tech innovators, and those, like online producers, who understand the value of limited production, will have a clear shot at making a bigger mark on the ecosystem.

That will spawn a new generation of creative individuals who have a better understanding of what I call ‘The New Normal’.

What’s really good is that Brexit will set the UK industry apart, as it can be the keeper of its own flame.

But for the content creators, keeping their own flame is not enough. We can be in charge of our own destiny, but it is never going to work unless we can be part of the greater global community that controls technological innovation and content creativity. Brexit will force the UK creative community into a new direction.

As industries merge, those responsible for content distribution and creative tech will be forced to learn more about how new tech can better their world. That can only be a good thing. An already innovative industry will be encouraged to innovate further. It’s a wake-up call in which they will be pushed into new ways of thinking for more effective, and relevant, strategies.

So what we think of as TV and traditional media will morph into something different. Everything will be online. And once that happens, content creation and consumption will be able to live alongside what we know as linear distribution (even though it’s digital).

Streaming and OTT will combine with notifications, bots and apps. Virtual, augmented and mixed reality will merge with social media to create a new paradigm. Like dominoes, once the big tile (Brexit) falls, everything else will drop into place.

That’s just here in the UK. The rest of the tech and media world is already heading in that direction.

From self-driving cars and the internet of things, to voice, face and movement recognition and artificial intelligence, everything is changing.

This will help push the UK into an opportunity to take a leadership position, if for no other reason than that our creative community will have to make ‘The New Normal’ work after Brexit.

One final note: the UK has offered some tax relief for creatives but it’s too little, too late. It shouldn’t have taken Brexit to make this an issue and we still don’t know the extent of the relief. Governments should support creative industries. The US has done this for years and it encourages production and innovation.

So, there is some bad news, some unknown, but in the end, it will all be good for the creative tech community, and the people who consume the content. ­

Frank Radice is chair of PromaxBDA UK’s conference, The New Normal, which takes place next month. For details, visit promaxuk.com

The Social Media Lesson We Can Learn From Cats on the Internet

Thursday, April 14, 2011 by Frank Radice

There are nearly 40 million pet cats in America. Now that’s what I call a community! And it’s no surprise that the “Two Talking Cats” YouTube video has 39 million views. That’s what I call powerful social engagement.

So, why cats? What is it about cats that make people watch?

Dog owners will say that their pets have personalities, facial expressions, the ability to respond to commands, give undying love…And they will say that cats do not possess these qualities. To that, I respond “Bull @#$$!”

I can personally say that my cat, Sam, does all of that! And I bet your cat does too (to some extent).

Don’t believe me? All you have to do is watch the “Cat and the Dolphin” video and you will see what I mean. It’s Litter-ally (pun intended) a cat out of water video.

So what lessons can we learn from cats on the internet that will help inform us as social media users?

A THOUGHT FROM HERE: Frank Radice and David Foster at Promax|BDA 2010

 

thoughtfromhere
promax_dfosteratbooth.jpgMy David Foster / PROMAX odyssey began when I started working with ON-AIR Pro™in January. I took a trip out west for a meeting with Sandra Alex and Jonathan Mickelson, the heads of Thought Development / ON-AIR Pro™, and a shoot for the company’s website and newsletter.

As the Creative Advisor, I was to representON-AIR Pro™ at PROMAX|BDA 2010. So my next meeting would be with their CEO,Jonathan Block-Verk, to see what he thought I might do at the conference in June.

Jonathan Block-Verk asked me to interview someone notable in music, TV, film and web. I suggested David Foster, one of the most successful composers, musicians, and entrepreneurs on the planet.

I had gotten to know David and his beautiful friend Yolanda through a mutual associate, businessman and songwriter Tim Blixseth. We vacationed together a few times in Mexico, where David and I played together and again when I played on a recording with Hugh Laurie’s “Band from TV” on a soundtrack for “House, M.D.” that David produced forNBC/Universal.

athought-tvband.jpg
David Foster, Lester Holt (bass) and Frank Radice

Suffice it to say, I knew he’d be a killer guest for PROMAX/BDA 2010, so when I suggested him, both Jonathan Block-Verk and Sandra Alex (who also has a passing acquaintance with David from the music side of things) agreed!

So, I booked him!

It was decided he would be a keynote session on opening night. We called it “An Evening with the Hitman: David Foster.”

 

The event would include a special intro tape produced by Defintion6, followed by David and a grand piano with me on a tall stool (like Sinatra) on the main stage in the ballroom before crowd of a thousand or more eager attendees.

That morning we had a rehearsal. David sent his right-hand man (woman), Courtney Blooding, and his piano guy, Warren Huff (who, by the way, brought one of the celeb-signed Yamaha’s that benefited the David Foster Foundation to the tune of half a million dollars).

We went over the format with Jill Linderman, PROMAX|BDA’s General Manager, and arranged a later meeting with David in his room at the Marriott. Everything was going as planned—but things are never that easy.

The Definition6 piece “Inspiration”—a beautiful design by Jim Read and set to an original score—was made especially for the event as the premiere showing of http://www.Def6.TVwork for the first time to a big and targeted crowd. Although the piece didn’t play in its entirety (you could hear it on stage but not see it, and no one told me), Jill Linderman did play it later in the conference, just before “State of Our Art.”

 

Finally, David and I walked out, sat down, and started talking about inspiration and what inspires him. Then we showed a tape of him and the greats he works with—from Bocelli toMadonna, fromCeline to WhitneyMichael Jackson and more. He’s written and produced for the greats, and has the hardware to prove it: 15 GrammysEmmy’s—you name it, and he’s won it.

athought_screen.jpg

After that he proved why he was such a great communicator. He got up off the piano bench, walked to the edge of the stage, and engaged the audience in a way I had never witnessed at Promax.

athought-dfostfradice1.jpg

 

He told stories about everything from his family(s) to his Foundation, from the greatest voices to the biggest divas. We talked about the state of the music business (he brought in the crowd participation here), we talked about the Internet (more crowd involvement), and then he surprised us all as he had Heather Porter, from the audience, a Manager at Fox Broadcasting, come up to show him she could sing. And she could! It was a Puccini opera of all things, and David knew it, transposing on the fly.

Some of the reaction on the Promax|BDA site and on my Facebook page ranged from, “The best session at the conference” to “I wanted to hear more.” That’s always the best way to end a session—leave them asking for more.

For me, this was the best way to do a presentation. One-on-one, with an engaging, and entertaining individual, someone who has a lot to say and can make it relevant to the audience, (and the time to do it right with Q & A at the end.)

David made it easy with his undeniable charm and talent. He augmented his stories by performing little pieces of the songs that made him rich and his wives very happy. He owned the stage. That made my job that much easier.

In the end, ON-AIR Pro™ sponsored one of the highlights of Promax|BDA 2010, and for me, one of the best interviews I have ever done.

Thanks again David, and thanks to Sandra Alex for having the faith to back me up on this.

 

 

____________________________________________________

athought-dfostatbooth.jpgFrank Radice, Sandra Alex, David Foster, and Jonathan Mickelson

 

A Word From the President of Thought Development / ON-AIR Pro™

I would like to jump in on Frank’s article to highlight one moment that meant so much during the ON-AIR Pro™-sponsored “An Evening with the Hitman: David Foster” session.

Sitting right behind me: the Los Angeles-based KCET on-air promotion team. Anyone who is a fan of public broadcasting knows that David has been hosting the “David Foster & Friends” specials on the Great Performances series airing on PBS stations across the country. At one point during his interview, David mentioned a new upcoming special in October and asked if anyone from PBS was in the audience. The KCET group clapped and cheered vibrantly.

The next day Tené Harris-Duckworth, Director of On-Air Promotions at KCET, and one of this year’s Promax|BDA Award Winners, passed in front of the ON-AIR Pro™ booth. I had met Tené many years back and took the opportunity to give her a hug and re-connect. We talked about theDavid Foster session, and two of Tené’s sentences stayed with me:

“The session was almost like a spiritual experience!”
and

“Now I have renewed enthusiasm for promoting the new upcoming David Foster PBS Special.”

Although the focus was music, the session provided INSPIRATION for Tené and the promo department at “infinitely-more” KCET!

Thanks, Jonathan Block-Verk and everyone at Promax|BDA for helping make this moment happen. And thanks to Frank Radice for his vision, energy and tenacity!

It was a delight to sponsor a session that was intimate, warm, and inspirational to all of those present.

 

Incoming search terms:

Something Great Should Happen now!

By Frank Radice
I worked side by side with Brian Williams as his promotion executive for many years.
It began with his anchor job at WCBS-TV in NYC in the 90’s, through to his time at NBC News and the transition with Tom Brokaw in the early 2000’s. I’ve been on a few of his assignment in the field, from the aftermath of Katrina, to the presidential debates and conventions.
Throughout that time I grew to know and respect Brian as a professional and as a person.
That hasn’t changed.
What has changed is the seriousness of Brian’s current predicament.
If Brian were to leave the anchor chair, NBC News will likely just replace him, maybe with someone younger…maybe not.
But there is a perfect storm that has been brewing for a long time now, and NBC News can take advantage of it and change their newscast entirely.
I believe NBC News has the opportunity to do something great…a real chance to remake television news for the 21st century. One without a single anchor, and a younger, more engaged audience.
I know it will be tough to lose all the pharma, but CBS can find a use for it! And if NBC gets it right, new advertisers will appear.
NBC has a chance to plant a stake in the ground.
How would it work?
Its Real-time, interactive, and social.
It’s YouTube, and streaming, and cool.
It uses different distribution platforms both in and out, it embeds social commentary, and more.
How would it look?
It’s about moving the program forward using the best of today’s technology, while still adhering to the standards of journalism.
I think there are models out there trying to do that.
From “Fusion,” to “TMZ,” and Local shows like, “Chasing,” and, on-line like “Vice,” or “Watchup.”
Possibly using Snapchat, or Instagram.
And yes….they could blow up the time period simply by hiring John Stewart!
The critical layer of oversight and vetting regardless of distribution platform will still need to be in place. Good vetting is essential. But the distribution model has changed, the consumption model has changed,
but the 6:30 network news has not.

Frank Radice is the Expert in Residence at the marketing firm, Definition6.
He has 15 plus years in journalism which including producing at ABC News, “Nightline,” where
He was assigned at times to conflicts in Central America and the Middle East.
He went on to produce programs for ABC News until 1991.

'Something Great Should Happen now!
By Frank Radice
I worked side by side with Brian Williams as his promotion executive for many years.
It began with his anchor job at WCBS-TV in NYC in the 90’s, through to his time at NBC News and the transition with Tom Brokaw in the early 2000’s. I’ve been on a few of his assignment in the field, from the aftermath of Katrina, to the presidential debates and conventions.
Throughout that time I grew to know and respect Brian as a professional and as a person.
That hasn’t changed.
What has changed is the seriousness of Brian’s current predicament.
If Brian were to leave the anchor chair, NBC News will likely just replace him, maybe with someone younger…maybe not.
But there is a perfect storm that has been brewing for a long time now, and NBC News can take advantage of it and change their newscast entirely. 
I believe NBC News has the opportunity to do something great…a real chance to remake television news for the 21st century. One without a single anchor, and a younger, more engaged audience.
I know it will be tough to lose all the pharma, but CBS can find a use for it! And if NBC gets it right, new advertisers will appear.
NBC has a chance to plant a stake in the ground.
How would it work?
Its Real-time, interactive, and social.
It’s YouTube, and streaming, and cool.
It uses different distribution platforms both in and out, it embeds social commentary, and more.  
How would it look?
It’s about moving the program forward using the best of today’s technology, while still adhering to the standards of journalism.
I think there are models out there trying to do that.
From “Fusion,” to “TMZ,” and Local shows like, “Chasing,” and, on-line like  “Vice,”  or “Watchup.”
Possibly using Snapchat, or Instagram.
And yes….they could blow up the time period simply by hiring John Stewart!
The critical layer of oversight and vetting regardless of distribution platform will still need to be in place. Good vetting is essential. But the distribution model has changed, the consumption model has changed, 
but the 6:30 network news has not.

Frank Radice is the Expert in Residence at the marketing firm, Definition6.
He has 15 plus years in journalism which including producing at ABC News, “Nightline," where
He was assigned at times to conflicts in Central America and the Middle East. 
He went on to produce programs for ABC News until 1991.'

We Meet Again: Frank “The Expert In Residence” Radice vs. Lloyd “The Toxic Avenger” Kaufman

Friday, February 25, 2011 by Frank Radice

Date: 7 April 2011
Subject: MI-6
Location: NOT LONDON!!!!
MI-6 is NOT the British Secret Service…it’s the name of the PROMAX/BDA Game Marketing convention in San Francisco.
That’s right, Gamers need marketing too!
And I will be there representing Definition 6 in my role as Grand Inquisitor, interviewing Lloyd Kaufman, President, CEO, Director and Producer of TROMA Entertainment, America’s longest running independent film production company.
Frank Radice interviews Lloyd Kaufman at MI 6
You may remember such films as “The Toxic Avenger (1-4),” “The Class of Nuke’em High,” and “Sgt. Kabuki-man, NYPD” (and if you don’t, you should) Well..Lloyd made them all and more.
This guy is an institution (and he’s hilarious) and he has a lot to say about the business, marketing, movie-making and on the serious side…Net Neutrality!
Joining us will be Def 6’s own Jon Accarrino, reprising his role as the Social Media DJ, brining to life everything Lloyd and I talk about on stage.
It should be a great time in history.  Hope you can make it there.

Interview with Frank Radice on the Oscars & Social TV

Frank Radice, Definition 6 Expert in Residence, shares his thoughts on the evolution of Social TV

Beer Diplomacy, EP 099 – There Ought To Be A Law

by  • MAY 8, 2012 • PRINT-FRIENDLY


Stuart Tracte talks with media legend Frank Radice,  and Andy Morris, Principal at The Morris + King Company.Episode Link: http://bit.ly/BDEP99Originally recorded: May 7, 2012 at KoPoint Studios in NYC.Topics for this week’s show can be found at http://bit.ly/BD99LinksThis week, Stuart Tracte talks with guests Frank Radice & Andy Morris about the hip-hop history of KoPoint Studios, tax free religion?, truth in political campaigning, the tanning mom, The Avengers, the 2012 presidential election, and more!To learn more about Frank Radice, visit http://FrankRadice.com

Keep up with Andy’s company at http://morris-king.com

Download Audio: Beer Diplomacy, EP 099 – There Ought To Be A Law

The First :05

THE FIRST :05

Posted by  | October 14th, 2014Share this post:

 

Commercial and promo pre-rolls on digital video channels are a fact of life — and so is the skipbutton. That’s an opportunity!

Tell your story in the first five seconds.

If you do that right a couple things should happen:

• The viewer gets the message, retains it, and transacts on it at the appropriate time (e.g. watches a show, expresses further interest, or buys a product because of the commercial/promo/reminder) in “The First :05″

• The viewer stays for the remaining 10 seconds in a :15 pod because they have been enticed (which should translate to a transaction as well ) by “The First :05”

I’m sure there is more, but that’s for the conversation!

A lot has to get done in “The First :05″

• For a show promo, it could be title, time, day/date, video

• For a product, it could be a name with images, a promise, and a way to follow up

That’s a simple way to approach it, but it’s certainly not subtle.

It must be creative. It must get you into the tent.

Ad Age wrote that ABC, working with Google, found another not so subtle way to use that short real estate: Anthony Anderson directly appeals to the viewer not to skip the rest of the promo.

The most important thing is, it must be creative. It must get you into the tent.

Here is one I always wanted to do, but only the ASPCA could pull it off without …well, you will see:

And here is one that YouTube surely won’t forget:

Now is the time to move quickly and perfect “The First :05” technique. Not just because its free (for now) but because, as marketers, we always need to be ready to move quickly when an opportunity comes up! And right now, it’s YouTube.

All you have to do is look at the popular YouTube channels, see the volume of engagement, and you’ll see that’s “fishing where the fish are!”

This clearly means that one new way we need to look at how online promos and commercials are made… is in “The First :05.”

 

-Frank

@fradice

Innovation Power: 3 of America’s Most Powerful CEO’s Deliver a Master Class at CES 2011

3 of America's most powerful CEO's Deliver a Master Class at CES 2011

Initial impressions from CES 2011Hi everyone. Frank Radice (@fradice) back today with more CES 2011 coverage. Sorry my reports have been spotty, but AT&T’s network has been absolutely terrible this week in Las Vegas.

Anyway, yesterday morning’s keynote, “Innovation Power” with Jeff Immelt of GE, John Chambers of Cisco, and Ursula Burns of Xerox, with moderator, Gary Shapiro of the CEA, was by far one of the most powerful CES sessions I have ever seen.

7 key points stuck out. According to the panel, to innovate and compete we need:

  1. More Investment
  2. Focus on Exports
  3. Technology & Innovation
  4. Increased National Teamwork
  5. Better Education From K-12
  6. Better Immigration Policy
  7. More partnerships between commercial and education sectors

Read more: http://www.methodshop.com/2011/01/innovation-power-panel.shtml#ixzz1AeZRObqe

Social Media: The Water Cooler of the 21st Century

Social Media: The Water Cooler of the 21st Century – Frank Radice-Definition 6

By Frank Radice

I know I’m dating myself here, but one of my favorite TV shows as a child was The Adventures of Ozzie & Harriet. I loved the show for several reasons, the main one being music, but I also really enjoyed the family dynamics. It was a nuclear family with a music twist. They sat around and ate dinner together. They played music together. They had father-son talks. Mother-son talks. The neighborhood kids came over to hang out. Everyone was communicating face-to-face, all the time, and there was always a lesson to be learned on every show.

But when I think back to the days of Ozzie, Harriet and their kids, David and Ricky, and compare it to how we communicate today… we don’t do any of that anymore.

Families don’t eat at the family dinner table, or watch the evening news together anymore. At work, we don’t get off our collective butts and walk down the hall to talk face-to-face anymore. Even a conversation with the person in the next cubicle has become an IM experience. Hell, I video Skype my colleague, Jon Accarrino (@accarrino), and he’s only two offices away!

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