Monthly Archives: February 2019

Interview with Frank Radice on the Oscars & Social TV

Frank Radice, Definition 6 Expert in Residence, shares his thoughts on the evolution of Social TV

Beer Diplomacy, EP 099 – There Ought To Be A Law

by  • MAY 8, 2012 • PRINT-FRIENDLY


Stuart Tracte talks with media legend Frank Radice,  and Andy Morris, Principal at The Morris + King Company.Episode Link: http://bit.ly/BDEP99Originally recorded: May 7, 2012 at KoPoint Studios in NYC.Topics for this week’s show can be found at http://bit.ly/BD99LinksThis week, Stuart Tracte talks with guests Frank Radice & Andy Morris about the hip-hop history of KoPoint Studios, tax free religion?, truth in political campaigning, the tanning mom, The Avengers, the 2012 presidential election, and more!To learn more about Frank Radice, visit http://FrankRadice.com

Keep up with Andy’s company at http://morris-king.com

Download Audio: Beer Diplomacy, EP 099 – There Ought To Be A Law

To Promote a Cable Network, a Plan to Inundate the Internet

New York Times

By STUART ELLIOTT

Published: December 12, 2005

The MSNBC cable network plans to flood the Internet this week with its largest concentrated online pitch, running advertising on hundreds of Web sites and blogs. The cost of the campaign, to promote three prime-time programs, is estimated at just under $1 million.

MSNBC, owned by Microsoft and the NBC Universal division of General Electric, will promote the shows – with their hosts, Keith Olbermann, Rita Cosby and Joe Scarborough – in ads that are to start appearing tomorrow and continue all day Wednesday. Some ads will promote segments on the shows about life online, like how marketers sponsor “viral” video clips that consumers can forward to each other.

The Daily Katz – All Hail Lennon!

Vidéos et photos Funny Cat
Thanks: Mike Urciolo

The Daily Katz – Two Face!

This one is a caption contest!

The First :05

THE FIRST :05

Posted by  | October 14th, 2014Share this post:

 

Commercial and promo pre-rolls on digital video channels are a fact of life — and so is the skipbutton. That’s an opportunity!

Tell your story in the first five seconds.

If you do that right a couple things should happen:

• The viewer gets the message, retains it, and transacts on it at the appropriate time (e.g. watches a show, expresses further interest, or buys a product because of the commercial/promo/reminder) in “The First :05″

• The viewer stays for the remaining 10 seconds in a :15 pod because they have been enticed (which should translate to a transaction as well ) by “The First :05”

I’m sure there is more, but that’s for the conversation!

A lot has to get done in “The First :05″

• For a show promo, it could be title, time, day/date, video

• For a product, it could be a name with images, a promise, and a way to follow up

That’s a simple way to approach it, but it’s certainly not subtle.

It must be creative. It must get you into the tent.

Ad Age wrote that ABC, working with Google, found another not so subtle way to use that short real estate: Anthony Anderson directly appeals to the viewer not to skip the rest of the promo.

The most important thing is, it must be creative. It must get you into the tent.

Here is one I always wanted to do, but only the ASPCA could pull it off without …well, you will see:

And here is one that YouTube surely won’t forget:

Now is the time to move quickly and perfect “The First :05” technique. Not just because its free (for now) but because, as marketers, we always need to be ready to move quickly when an opportunity comes up! And right now, it’s YouTube.

All you have to do is look at the popular YouTube channels, see the volume of engagement, and you’ll see that’s “fishing where the fish are!”

This clearly means that one new way we need to look at how online promos and commercials are made… is in “The First :05.”

 

-Frank

@fradice

Innovation Power: 3 of America’s Most Powerful CEO’s Deliver a Master Class at CES 2011

3 of America's most powerful CEO's Deliver a Master Class at CES 2011

Initial impressions from CES 2011Hi everyone. Frank Radice (@fradice) back today with more CES 2011 coverage. Sorry my reports have been spotty, but AT&T’s network has been absolutely terrible this week in Las Vegas.

Anyway, yesterday morning’s keynote, “Innovation Power” with Jeff Immelt of GE, John Chambers of Cisco, and Ursula Burns of Xerox, with moderator, Gary Shapiro of the CEA, was by far one of the most powerful CES sessions I have ever seen.

7 key points stuck out. According to the panel, to innovate and compete we need:

  1. More Investment
  2. Focus on Exports
  3. Technology & Innovation
  4. Increased National Teamwork
  5. Better Education From K-12
  6. Better Immigration Policy
  7. More partnerships between commercial and education sectors

Read more: http://www.methodshop.com/2011/01/innovation-power-panel.shtml#ixzz1AeZRObqe

Social Media: The Water Cooler of the 21st Century

Social Media: The Water Cooler of the 21st Century – Frank Radice-Definition 6

By Frank Radice

I know I’m dating myself here, but one of my favorite TV shows as a child was The Adventures of Ozzie & Harriet. I loved the show for several reasons, the main one being music, but I also really enjoyed the family dynamics. It was a nuclear family with a music twist. They sat around and ate dinner together. They played music together. They had father-son talks. Mother-son talks. The neighborhood kids came over to hang out. Everyone was communicating face-to-face, all the time, and there was always a lesson to be learned on every show.

But when I think back to the days of Ozzie, Harriet and their kids, David and Ricky, and compare it to how we communicate today… we don’t do any of that anymore.

Families don’t eat at the family dinner table, or watch the evening news together anymore. At work, we don’t get off our collective butts and walk down the hall to talk face-to-face anymore. Even a conversation with the person in the next cubicle has become an IM experience. Hell, I video Skype my colleague, Jon Accarrino (@accarrino), and he’s only two offices away!

The Wire Q&A: Ted Koppel Remembers the Iran Hostage Crisis

On November 03, 2009 at 1:17 PM

koppel nightline.jpgTed Koppel was ABC’s State Department correspondent when he got a call on Sunday, November 4th, 1979 asking him to come into the studio to report on a developing story in Tehran. Hundreds of radical students had seized the U.S. Embassy denouncing it a “nest of spies” and holding its staff hostage. Koppel was certain the situation would be dispelled quickly, but as the days went on it soon became clear that there would be no speedy resolution and ABC saw an opportunity in the public’s appetite for the story. In response the network created a dedicated nightly program to cover the crisis—Nightline: America Held Hostage—which would eventually become Nightline. GQ’s Sarah Goldstein interviewed Koppel for our oral history of the crisis. Here he talks about media coverage of the crisis and how a story he didn’t want changed his life.

Top 5 social media trends for 2012

 

English: Cloud Computing ImageSocial media will be the water cooler of the 21st century.
  1. Social media is the water cooler of the 21st century.
  2. The proliferation of “News Everywhere” will force people to actually “think” and make informed decisions
  3. Social TV will breed a new generation of “Active” television content consumers
  4. Video watermarking will assure content producer payments and make piracy irrelevant
  5. For the music business, TV and the internet may have become the new radio, but cloud based music streaming will become the new “big thing.” And illegal file sharing will continue to be “the” burning issue. To survive, it will have to co-opt the artists in ways that don’t include the actual music they make.

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