Monthly Archives: December 2018

NBC’S Frank Radice to keynote Promax Arabia’s Media, Advertising & Marketing Watch Team (22 March 2005 1:00 pm) MUMBAI: Promax & BDA EMEA has announced that Frank Radice will deliver the keynote address on News Promotion at the first ever PROMAX&BDA Arabia conference.The event will take place 3-4 May 2005 at the Emirates Towers Hotel in Dubai.Radice has created award winning promotional campaigns for such marquee programs as NBC’s Nightly News with Tom Brokaw, The Today Show with Katie Couric, and Dateline NBC,As Senior Vice President of the NBC Agency in New York, which handles all promotional campaigns for the Peacock network, Radice’s session will focus on promoting news during times of crisis. Having engineered the promotion campaign behind the transition of Brian Williams as the host of NBC Nightly News, replacing Tom Brokaw, Radice will also discuss the importance of the persona of news anchors, says a company release.”Our members spend a lot of time promoting news programming, especially during the challenging times we live in today. Frank Radice is more than qualified to address the issues they are facing and we are thrilled to have him headlining this important discussion,” said senior VP and MD of PROMAX&BDA EMEA Carmen Alzner in making the announcement.”While the world is at war, promoting news stories about combat and the military can be difficult but if done correctly, you can communicate your message in a compelling, audience-captivating way”

New York cab riders will soon be able to watch a mix of news, weather, sports and entertainment as they endure Big Apple traffic.

San Antonio Business Journal

Thursday, January 4, 2007

Through a content-sharing agreement between Clear Channel Taxi Media and NBC Universal, some 5,000 taxis will air NY10, New York’s Taxi Entertainment Network. The channel will air exclusive content from WNBC, NBC News and NBC Entertainment.

It will roll out during the first half of 2007 as part of the New York City Taxi and Limousine Commission’s recent announcement to install passenger information monitors in New York cabs.

Interview with Frank Radice on the Oscars & Social TV

Frank Radice, Definition 6 Expert in Residence, shares his thoughts on the evolution of Social TV

Beer Diplomacy, EP 099 – There Ought To Be A Law

by  • MAY 8, 2012 • PRINT-FRIENDLY

Stuart Tracte talks with media legend Frank Radice,  and Andy Morris, Principal at The Morris + King Company.Episode Link: recorded: May 7, 2012 at KoPoint Studios in NYC.Topics for this week’s show can be found at week, Stuart Tracte talks with guests Frank Radice & Andy Morris about the hip-hop history of KoPoint Studios, tax free religion?, truth in political campaigning, the tanning mom, The Avengers, the 2012 presidential election, and more!To learn more about Frank Radice, visit

Keep up with Andy’s company at

Download Audio: Beer Diplomacy, EP 099 – There Ought To Be A Law

To Promote a Cable Network, a Plan to Inundate the Internet

New York Times


Published: December 12, 2005

The MSNBC cable network plans to flood the Internet this week with its largest concentrated online pitch, running advertising on hundreds of Web sites and blogs. The cost of the campaign, to promote three prime-time programs, is estimated at just under $1 million.

MSNBC, owned by Microsoft and the NBC Universal division of General Electric, will promote the shows – with their hosts, Keith Olbermann, Rita Cosby and Joe Scarborough – in ads that are to start appearing tomorrow and continue all day Wednesday. Some ads will promote segments on the shows about life online, like how marketers sponsor “viral” video clips that consumers can forward to each other.

The Daily Katz – All Hail Lennon!

Vidéos et photos Funny Cat
Thanks: Mike Urciolo

The Daily Katz – Two Face!

This one is a caption contest!

The First :05


Posted by  | October 14th, 2014Share this post:


Commercial and promo pre-rolls on digital video channels are a fact of life — and so is the skipbutton. That’s an opportunity!

Tell your story in the first five seconds.

If you do that right a couple things should happen:

• The viewer gets the message, retains it, and transacts on it at the appropriate time (e.g. watches a show, expresses further interest, or buys a product because of the commercial/promo/reminder) in “The First :05″

• The viewer stays for the remaining 10 seconds in a :15 pod because they have been enticed (which should translate to a transaction as well ) by “The First :05”

I’m sure there is more, but that’s for the conversation!

A lot has to get done in “The First :05″

• For a show promo, it could be title, time, day/date, video

• For a product, it could be a name with images, a promise, and a way to follow up

That’s a simple way to approach it, but it’s certainly not subtle.

It must be creative. It must get you into the tent.

Ad Age wrote that ABC, working with Google, found another not so subtle way to use that short real estate: Anthony Anderson directly appeals to the viewer not to skip the rest of the promo.

The most important thing is, it must be creative. It must get you into the tent.

Here is one I always wanted to do, but only the ASPCA could pull it off without …well, you will see:

And here is one that YouTube surely won’t forget:

Now is the time to move quickly and perfect “The First :05” technique. Not just because its free (for now) but because, as marketers, we always need to be ready to move quickly when an opportunity comes up! And right now, it’s YouTube.

All you have to do is look at the popular YouTube channels, see the volume of engagement, and you’ll see that’s “fishing where the fish are!”

This clearly means that one new way we need to look at how online promos and commercials are made… is in “The First :05.”




Innovation Power: 3 of America’s Most Powerful CEO’s Deliver a Master Class at CES 2011

3 of America's most powerful CEO's Deliver a Master Class at CES 2011

Initial impressions from CES 2011Hi everyone. Frank Radice (@fradice) back today with more CES 2011 coverage. Sorry my reports have been spotty, but AT&T’s network has been absolutely terrible this week in Las Vegas.

Anyway, yesterday morning’s keynote, “Innovation Power” with Jeff Immelt of GE, John Chambers of Cisco, and Ursula Burns of Xerox, with moderator, Gary Shapiro of the CEA, was by far one of the most powerful CES sessions I have ever seen.

7 key points stuck out. According to the panel, to innovate and compete we need:

  1. More Investment
  2. Focus on Exports
  3. Technology & Innovation
  4. Increased National Teamwork
  5. Better Education From K-12
  6. Better Immigration Policy
  7. More partnerships between commercial and education sectors

Read more:

Social Media: The Water Cooler of the 21st Century

Social Media: The Water Cooler of the 21st Century – Frank Radice-Definition 6

By Frank Radice

I know I’m dating myself here, but one of my favorite TV shows as a child was The Adventures of Ozzie & Harriet. I loved the show for several reasons, the main one being music, but I also really enjoyed the family dynamics. It was a nuclear family with a music twist. They sat around and ate dinner together. They played music together. They had father-son talks. Mother-son talks. The neighborhood kids came over to hang out. Everyone was communicating face-to-face, all the time, and there was always a lesson to be learned on every show.

But when I think back to the days of Ozzie, Harriet and their kids, David and Ricky, and compare it to how we communicate today… we don’t do any of that anymore.

Families don’t eat at the family dinner table, or watch the evening news together anymore. At work, we don’t get off our collective butts and walk down the hall to talk face-to-face anymore. Even a conversation with the person in the next cubicle has become an IM experience. Hell, I video Skype my colleague, Jon Accarrino (@accarrino), and he’s only two offices away!

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