Monthly Archives: December 2018

Must Tweet TV (via The Wrap)

As Social Media Hits Television, 2012 Is the Year of Must-Tweet TV

content by The Wrap

By Lucas Shaw at TheWrap

Mon Jan 16, 2012 11:13pm EST

Forget about the age of must-see television, 2012 will be the year of must-tweet TV.

Networks large and small are using social media to engage second-screen viewers like never before. A few of the most high-profile recent examples include:

>> Monday, Fox News used Twitter to measure viewer reaction to its GOP debate and encourage online interaction based on the candidates’ answers.

>>NBC partnered with Facebook for its “Meet the Press” debate Jan. 8.

>>VH1 offered a four-hour live stream of analysis during its Critics’ Choice Movie Awards broadcast last week.

“Particularly over the last year, we’ve seen social media grow from just being the latest shiny new toy to being a really powerful tool that is integral to gathering news and telling stories,” Ryan Osborn, senior director of digital media for NBC News, told TheWrap.

Also read: Rupert Murdoch on MySpace: ‘We Screwed Up in Every Way Possible’

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British Airways’ London City Airport Review

London's Tower BridgeTelevision and marketing executive Frank Radice recently flew to London from New York on British Airways.

On this flight, however, he didn’t take a 747, but rather flew a much smaller Airbus.

Rather than flying into congested Heathrow or Gatwick, he flew into BA’s best-kept secret. Keep reading for his report:

My wife, Vida, and I are frequent British Airways International fliers. In fact, I’m BA Executive Club Gold and she’s Silver.

We fly to London for business and pleasure seven or eight times a year, always from JFK to Heathrow. We usually fly Club but sometimes First and sometimes World Traveler Plus. This time we thought we’d change it up a bit and decided to try the new flight from JFK to London City Airport (LCY) in the heart of the UK’s financial district.

British Airways Airbus 318The flight is BA Flight 002, the number of the original Concorde flight from New York to London. And as soon as we entered the cabin we were greatly impressed.

The Daily Katz

Welcome to ‘The New Normal’ A look at Brexit and the Media

Broadcast Magazine U.K.


Brexit changes everything, but it’s not all gloom, says Frank Radice

Brexit will have a tremendous impact on content creation, distribution, technology, innovation, and media and marketing: some good, some bad, and some yet to be considered.

Let’s start with the bad. If there is a continuation of the devaluation of sterling and a weak euro, creative investment will undoubtedly be adversely affected. There have already been rumblings that some major media groups and entertainment firms would relocate, although I think until all the unknowns about a hard Brexit are defined, this is just posturing.

But the truth is, when money gets tight, which it will, budgets will drop and fewer big productions will be made in the UK.

On the good side, smaller content creators and tech innovators, and those, like online producers, who understand the value of limited production, will have a clear shot at making a bigger mark on the ecosystem.

That will spawn a new generation of creative individuals who have a better understanding of what I call ‘The New Normal’.

What’s really good is that Brexit will set the UK industry apart, as it can be the keeper of its own flame.

But for the content creators, keeping their own flame is not enough. We can be in charge of our own destiny, but it is never going to work unless we can be part of the greater global community that controls technological innovation and content creativity. Brexit will force the UK creative community into a new direction.

As industries merge, those responsible for content distribution and creative tech will be forced to learn more about how new tech can better their world. That can only be a good thing. An already innovative industry will be encouraged to innovate further. It’s a wake-up call in which they will be pushed into new ways of thinking for more effective, and relevant, strategies.

So what we think of as TV and traditional media will morph into something different. Everything will be online. And once that happens, content creation and consumption will be able to live alongside what we know as linear distribution (even though it’s digital).

Streaming and OTT will combine with notifications, bots and apps. Virtual, augmented and mixed reality will merge with social media to create a new paradigm. Like dominoes, once the big tile (Brexit) falls, everything else will drop into place.

That’s just here in the UK. The rest of the tech and media world is already heading in that direction.

From self-driving cars and the internet of things, to voice, face and movement recognition and artificial intelligence, everything is changing.

This will help push the UK into an opportunity to take a leadership position, if for no other reason than that our creative community will have to make ‘The New Normal’ work after Brexit.

One final note: the UK has offered some tax relief for creatives but it’s too little, too late. It shouldn’t have taken Brexit to make this an issue and we still don’t know the extent of the relief. Governments should support creative industries. The US has done this for years and it encourages production and innovation.

So, there is some bad news, some unknown, but in the end, it will all be good for the creative tech community, and the people who consume the content. ­

Frank Radice is chair of PromaxBDA UK’s conference, The New Normal, which takes place next month. For details, visit

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Vidéos et photos Funny Cat

The World Is Flat Matt’s

TV Week

October 24, 2005 12:00 AM

“Where in the World Is Matt Lauer?” begins its seventh annual race around the globe Monday, Nov. 7, but several hundred pint-sized flat Matts already have hit the road to get “Today” viewers in the mood for Mr. Lauer’s annual mileage marathon. In the spirit of the phenomenon spawned by popular kids’ book “Flat Stanley,” in which a paper-thin boy is mailed to visit his friends, The NBC Agency recently began mailing some 600 1½-foot-tall cardboard cutouts of Mr. Lauer to NBC stations and other points throughout the country and world. The mini-Matts are accompanied by instructions to take still or moving pictures of Flat Matt in interesting locations-in Paris, for example, Flat Matt got a bike ride along the Champs-Elysees-and send the photos to the network in New York for promotional use. In addition to spots on NBC, NBC Agency East Coast Senior VP Frank Radice is buying off-network TV promotional time in New York, Los Angeles and Chicago. Mr. Radice and Agency senior writer-producer Miranda Patterson Taylor are encouraging NBC affiliates to be creative with Flat Matt. At least one is said be planning a Flat Matt scavenger hunt, with the winner going to New York to see “Today” in person. -MICHELE GREPPI

The Daily Katz

The Daily Katz

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