Monthly Archives: August 2018

IS 9PM THE NEW 10PM IN PRIMETIME TV?

Frank Radice

Frank Radice (Photo credit: Wikipedia)

Friday, April 27, 2012 by Frank Radice

With upfront season in full swing, I’ve been thinking about Primetime TV viewership and I had to ask myself – Is 9PM the new 10PM??

Five years ago if a network’s primetime show didn’t hit a 5 demo in 18-49 viewers, it would be in deep trouble.

Today, the 10pm demo, for the most part, seems to be around a 3 or lower.

Why is that?

A few things come to mind.

Image representing TiVo as depicted in CrunchBase

Image via CrunchBase

One: DVR‘s are everywhere now. It’s not just a TiVo anymore. Every cable company has one, and they are quickly replacing the old set top box (and let’s not forget the Roku, the Xbox, the Boxee, Apple TV, and any of the other cool device out there).

And research is also showing that tablets like the iPad are quickly becoming the second screen of choice for content consumption, while services like Aereo allow you to watch and record your favorite show in their cloud for later viewing anywhere.

NATAS Plans to Honor Promos

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Awards Set for News, Sports, Daytime Spots

By Michele Greppi February 16, 2008

And the Emmy soon will go to … promos, those spots that tell viewers what, when, where and why to watch news, sports and daytime television programming.

The National Academy of Television Arts & Sciences will begin honoring promotional announcements for news and documentary shows, sports and daytime entertainment programming—all categories it honors every year.

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Must Tweet TV (via The Wrap)

As Social Media Hits Television, 2012 Is the Year of Must-Tweet TV

content by The Wrap

By Lucas Shaw at TheWrap

Mon Jan 16, 2012 11:13pm EST

Forget about the age of must-see television, 2012 will be the year of must-tweet TV.

Networks large and small are using social media to engage second-screen viewers like never before. A few of the most high-profile recent examples include:

>> Monday, Fox News used Twitter to measure viewer reaction to its GOP debate and encourage online interaction based on the candidates’ answers.

>>NBC partnered with Facebook for its “Meet the Press” debate Jan. 8.

>>VH1 offered a four-hour live stream of analysis during its Critics’ Choice Movie Awards broadcast last week.

“Particularly over the last year, we’ve seen social media grow from just being the latest shiny new toy to being a really powerful tool that is integral to gathering news and telling stories,” Ryan Osborn, senior director of digital media for NBC News, told TheWrap.

Also read: Rupert Murdoch on MySpace: ‘We Screwed Up in Every Way Possible’

British Airways’ London City Airport Review


London's Tower BridgeTelevision and marketing executive Frank Radice recently flew to London from New York on British Airways.

On this flight, however, he didn’t take a 747, but rather flew a much smaller Airbus.

Rather than flying into congested Heathrow or Gatwick, he flew into BA’s best-kept secret. Keep reading for his report:

My wife, Vida, and I are frequent British Airways International fliers. In fact, I’m BA Executive Club Gold and she’s Silver.

We fly to London for business and pleasure seven or eight times a year, always from JFK to Heathrow. We usually fly Club but sometimes First and sometimes World Traveler Plus. This time we thought we’d change it up a bit and decided to try the new flight from JFK to London City Airport (LCY) in the heart of the UK’s financial district.

British Airways Airbus 318The flight is BA Flight 002, the number of the original Concorde flight from New York to London. And as soon as we entered the cabin we were greatly impressed.

The Daily Katz

Welcome to ‘The New Normal’ A look at Brexit and the Media

Broadcast Magazine U.K.

13 OCTOBER, 2016 | BY FRANK RADICE

Brexit changes everything, but it’s not all gloom, says Frank Radice

Brexit will have a tremendous impact on content creation, distribution, technology, innovation, and media and marketing: some good, some bad, and some yet to be considered.

Let’s start with the bad. If there is a continuation of the devaluation of sterling and a weak euro, creative investment will undoubtedly be adversely affected. There have already been rumblings that some major media groups and entertainment firms would relocate, although I think until all the unknowns about a hard Brexit are defined, this is just posturing.

But the truth is, when money gets tight, which it will, budgets will drop and fewer big productions will be made in the UK.

On the good side, smaller content creators and tech innovators, and those, like online producers, who understand the value of limited production, will have a clear shot at making a bigger mark on the ecosystem.

That will spawn a new generation of creative individuals who have a better understanding of what I call ‘The New Normal’.

What’s really good is that Brexit will set the UK industry apart, as it can be the keeper of its own flame.

But for the content creators, keeping their own flame is not enough. We can be in charge of our own destiny, but it is never going to work unless we can be part of the greater global community that controls technological innovation and content creativity. Brexit will force the UK creative community into a new direction.

As industries merge, those responsible for content distribution and creative tech will be forced to learn more about how new tech can better their world. That can only be a good thing. An already innovative industry will be encouraged to innovate further. It’s a wake-up call in which they will be pushed into new ways of thinking for more effective, and relevant, strategies.

So what we think of as TV and traditional media will morph into something different. Everything will be online. And once that happens, content creation and consumption will be able to live alongside what we know as linear distribution (even though it’s digital).

Streaming and OTT will combine with notifications, bots and apps. Virtual, augmented and mixed reality will merge with social media to create a new paradigm. Like dominoes, once the big tile (Brexit) falls, everything else will drop into place.

That’s just here in the UK. The rest of the tech and media world is already heading in that direction.

From self-driving cars and the internet of things, to voice, face and movement recognition and artificial intelligence, everything is changing.

This will help push the UK into an opportunity to take a leadership position, if for no other reason than that our creative community will have to make ‘The New Normal’ work after Brexit.

One final note: the UK has offered some tax relief for creatives but it’s too little, too late. It shouldn’t have taken Brexit to make this an issue and we still don’t know the extent of the relief. Governments should support creative industries. The US has done this for years and it encourages production and innovation.

So, there is some bad news, some unknown, but in the end, it will all be good for the creative tech community, and the people who consume the content. ­

Frank Radice is chair of PromaxBDA UK’s conference, The New Normal, which takes place next month. For details, visit promaxuk.com

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