Monthly Archives: February 2018

The Daily Katz – Why? Because!

Vidéos et photos Funny Cat

The World Is Flat Matt’s


TV Week

October 24, 2005 12:00 AM

“Where in the World Is Matt Lauer?” begins its seventh annual race around the globe Monday, Nov. 7, but several hundred pint-sized flat Matts already have hit the road to get “Today” viewers in the mood for Mr. Lauer’s annual mileage marathon. In the spirit of the phenomenon spawned by popular kids’ book “Flat Stanley,” in which a paper-thin boy is mailed to visit his friends, The NBC Agency recently began mailing some 600 1½-foot-tall cardboard cutouts of Mr. Lauer to NBC stations and other points throughout the country and world. The mini-Matts are accompanied by instructions to take still or moving pictures of Flat Matt in interesting locations-in Paris, for example, Flat Matt got a bike ride along the Champs-Elysees-and send the photos to the network in New York for promotional use. In addition to spots on NBC, NBC Agency East Coast Senior VP Frank Radice is buying off-network TV promotional time in New York, Los Angeles and Chicago. Mr. Radice and Agency senior writer-producer Miranda Patterson Taylor are encouraging NBC affiliates to be creative with Flat Matt. At least one is said be planning a Flat Matt scavenger hunt, with the winner going to New York to see “Today” in person. -MICHELE GREPPI

The Daily Katz

The Daily Katz

Definition 6 Named in Top 10 Social Media Campaigns of 2011

Original story via: Advertising Age

Like This, Follow That: It’s the 10 Best Social-Media Campaigns of the Year

Česky: Logo Facebooku English: Facebook logo E...

Image via Wikipedia

 

Obermutten, Switzerland
The Swiss hamlet of Obermutten, population 79, became a Facebook sensation after its fan page launched with a video of the mayor promising that anyone who “liked” it would have their profile picture posted on the town’s (real, not virtual) message board. Obermutten now has more than 14,000 fans. Jung von Matt/Limmat created the campaign for a regional tourism department.

Halls’ ‘Uva Verde’
After the Kraft Foods-owned brand Halls discontinued its green-grape flavor in Brazil late last year, cough-drop enthusiasts took to social media to demand its return. Kraft relented, then commissioned Agency Espalhe Guerrilha Marketing to hire artists to create busts of three fans out of 5,000 units of Uva Verde. The agency also ran a Facebook campaign to find a fourth subject.

Small Business Saturday
Social media again played a central role in the second year of “Small Business Saturday” — anAmerican Express-led effort to drive shoppers to local retailers on the Saturday after Thanksgiving. Facebook offered a $100 ad credit to the first 10,000 businesses that registered. The page has more than 2.7 million fans, compared with 1.2 million last year, and #SmallBizSaturday trended on Twitter. Crispin Porter & Bogusky developed the campaign with Digitas.

'True Blood'

‘True Blood’

‘True Blood’
HBO hyped the Season 4 premiere of “True Blood” by creating a Facebook app, “Immortalize Yourself,” which enabled fans to produce videos of themselves with real characters and Facebook friends. The app pulled in data from users’ profiles to generate the videos, which could feature random or specific Facebook friends. It was developed for HBO by Definition 6.

The Social Media Lesson We Can Learn From Cats on the Internet

Thursday, April 14, 2011 by Frank Radice

There are nearly 40 million pet cats in America. Now that’s what I call a community! And it’s no surprise that the “Two Talking Cats” YouTube video has 39 million views. That’s what I call powerful social engagement.

So, why cats? What is it about cats that make people watch?

Dog owners will say that their pets have personalities, facial expressions, the ability to respond to commands, give undying love…And they will say that cats do not possess these qualities. To that, I respond “Bull @#$$!”

I can personally say that my cat, Sam, does all of that! And I bet your cat does too (to some extent).

Don’t believe me? All you have to do is watch the “Cat and the Dolphin” video and you will see what I mean. It’s Litter-ally (pun intended) a cat out of water video.

So what lessons can we learn from cats on the internet that will help inform us as social media users?

The Daily Katz : Speed Racer! (But where is he going?)

Vidéos et photos Funny Cat

The Daily Katz – Katz looks like a hamster!

Maria Bartiromo: ‘People Learn about Success not at the Peaks of their Lives but in the Valleys’

01-04-2010

By Chris Ariens on Apr 01, 2010 02:33 PM

As Kevin and I were at the TVNewser party last night, guest blogger Nancy Lazarus headed up to Time Warner Center for a book event for Maria Bartiromo. Here’s Nancy’s report.

Bartiromo_4.1.jpgCNBC’s Maria Bartiromo discussed her new book “The 10 Laws of Enduring Success” as well as the highs and lows of her own career at an event hosted by Sobel Media in New York last night. Bartiromo was interviewed by Frank Radice, a former NBC executive now Expert in Residence at Definition6 agency.

“The reason I wrote the book was that I saw the tough times people were going through, losing their jobs,” says Bartiromo. “It was amazing watching people with boxes of belongings coming out of high rise buildings. So I thought to myself, how do you get to a place where you can get and keep success?” So Bartiromo interviewed everyone from Frances Ford Coppola to Joe Torre to Hank Greenberg. The pattern she found was that they learned more from the tough times they experienced.

Bartiromo attributes her own success to a number of factors, including her family and upbringing, hard work and taking risks, most notably her decision to leave CNN for a job at CNBC. She said, “I grew up at CNN, and they offered me a promotion, but it was not the job I wanted. I questioned why would I go to an unknown network, CNBC? I took a risk, knowing I’d miss CNN dearly. But I didn’t want to be a producer, I wanted to be on camera.”

Bartiromo also acknowledged memorable low points along the way. One such experience was the resistance she initially encountered as the first woman on the floor of the New York Stock Exchange when she was told “Run along and don’t come back here” by one of the executives.

A more recent misstep occurred when she was asked to fill in for Charlie Rose to host his show. She said, “The topic was the markets and the economy, but I did not prepare well. I thought I could wing it. But I was terrible and it was humbling when I watched the show later. Since then, every day I do a report card on myself. It won’t make me perfect but it will help. When I learn from something it won’t happen to me again.”

Bartiromo also offered her views of the financial situation, describing the last ten years as a ‘lost decade’ for the stock market. One of the lessons she learned from the latest financial crisis is “Be a contrarian, don’t believe the herds but ask questions. I’ve been doing that a lot more lately to make me a better reporter.”

 

The Daily Katz – Because he’s a cat!

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