Monthly Archives: January 2018

Grammy Entry

I’m proud to be co-writer and producer on the “Graveshift” music project, “Live it Up!”

http://itunes.apple.com/us/album/live-it-up!-single/id460975010

 Now available “for your voting consideration” as an entry for nomination to the 54th Grammy Awards.

 


Where in the World is Matt Lauer: On the web


NEW YORK TIMES

By STUART ELLIOTT

Published: April 11, 2007

SINCE 1998, NBC has been sending a “Today” host to far-flung locales like Angkor Wat, Easter Island and Machu Picchu, all for a feature on the show called “Where in the World Is Matt Lauer?” This week, to help promote the next installment, Mr. Lauer is taking his most ambitious foray so far into cyberspace. For the first time, NBC is devoting a special Web site, or a microsite, to the feature, and is selling all the advertising space to a single sponsor, Hyundai Motor America. The microsite (followmatt.com), which went live on Monday, offers visitors a smorgasbord of contents, including humorous video clips, a recap of Mr. Lauer’s seven previous trips, and a contest centered on consumers creating material for the site. The contents are accessible through items arrayed on a virtual desk, covered with what are meant to be Mr. Lauer’s possessions: his passport, iPod, camera, compass and car keys (the fob bears a Hyundai logo, natch).

Frank Radice Becomes Creative Advisor to TDC

VFR now working with

Thought Development & “On-Air Pro.” 

 




A Thought From Here

frankradice_athought-v5.jpg

About ten years ago, I walked into Promax and saw
the booth for ON-AIR Pro™.
These young folks were in there demonstrating
their incredible workflow system.
The first thing that caught my attention
was the opportunity
to put cut promos onto a digital platform,
have people look at those promos, and
give approvals.
You could run an approval process online,
which for us at NBC at that time was a big need.
We were spending millions
of dollars in satellite, transmitting spots
from coast to coast for approval, and here
was an opportunity
to put the burgeoning, young internet to good use.

I thought that was a really good reason to
buy into ON-AIR Pro™ to begin with, but after
doing a little more research, I came to find that this
workflow system was going to make life
a lot easier for us in the promotion business.

If you do on-air promotion,
you need ON-AIR Pro™.
It simply integrates everything that you
could possibly need in a promotion department —
from the time you get an assignment, to the time that:
– the script is written
– spots are cut
– spots are viewed in ON-AIR Pro™ for approval and notes
– spots go back to the producers
– editors make the revisions
– the promos are scheduled through your traffic computers.

All of the paperwork involved in cutting a promo is done for you.

In a real-world scenario, you need to know the length of the cuts
you use in order to pay your music license and your voice-over guys.
You need to know how many versions they did, what their rates are,
whether you are doing a commercial, a pro-mercial, a presentation,
an online spot, a spot for air, or a spot for cable — all of which have
different fee structures for voice-overs. The music information needs
to be sent to the licensing organization, such as ASCAP or BMI, and the
voice-over forms to AFTRA. All of this is done within
the ON-AIR Pro™ system. It is a one-stop shop for everything promos.

 

If you are a promotion department, you need to know about ON-AIR Pro™.
You need to see what it does.
I guarantee that if you can get this system into your department
and get your people to work with it,
you will find that it will make the job easier, save you money, and save
you time. ON-AIR Pro™ is one great product!

“Aqui Contigo” We’re here for you!

When Univision asked Definition 6 to create the new song for their flagship Station KMEX-34, I called Randy Wachtler at 615 Music, Nashville. Randy and I have been nominated twice for the National Emmy Award for original music for TV, so 615 was a natural choice. Along with Aaron Grant and the 615 team, we got to work. 

Univision wanted a “Theme” to celebrate the Latino culture and Mexican heritage of Los Angeles.

So Rene Garza, Alejandro Valencia and I composed a wonderful piece of music based on KMEX’s branding concept, Aqui Contigo. We titled the song with that idea in mind and created a piece of music recorded with some of the best studio musicians in the country. Recently, Chava Garcia, the station’s marketing chief, created a work using the instrumental version of the song against the on air personalities in iconic locations in the City of Angels. In the near future, the entire 2:00 piece, with vocal, will air. Until then, here is a sneak peak at “Aqui Contigo.”

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Ted’s Global Village

Scenes from the toil of a globe-trotting correspondent: You’re assigned to cover the Washington summit but can’t get within shouting distance of anyone important. So like everyone else, you take notes off CNN, which your editors back in Brussels or Guatemala City or Denver could just as easily do for themselves. You’re in a taxi headed for the Polish Parliament and the cabby says, “Hey, I learned my English from Bobbie Battista.” Bobbie Battista? She’s an obscure Atlanta-based anchor who has a big following in Poland, where there’s no meat but plenty of feed from CNN. You’re covering last spring’s unrest in Tiananmen Square and you go inside to see the same scene on your hotel-room TV, literally bounced around the world and all the way back again.

The Story of the Guitar: The Complete Three-Part Documentary

This is one of the best documentaries I have ever seen about my favorite instrument, the guitar. The BBC has made an instructive, entertaining, and fascinating history of the instrument.

Now this is what I call, “Must See TV!”

It started back in the 1950s. Bill Haley and Elvis burst onto the scene. Rock ‘n’ roll was born. The guitar took center stage, and it never left. How the guitar came to “dominate the soundtrack of our lives” is the subject of The Story of the Guitar, a three part documentary narrated by the BBC’s creative director Alan Yentob.

The story of the guitar is, of course, a big one. The instrument, and its stringed precursors, goes way back — all the way to the Greeks. And the influence of the guitar can be felt far and wide. It plays a lead role in classical music in Spain (and China); jazz in France (think Django); the blues in the Mississippi Delta, and beyond. Yentob paints the bigger picture for you in the first segment, “In the Beginning” (above). Part II (Out of the Frying Pan) focuses on the big moment when the guitar went electric. And Part III gets you up close and personal with the masters of the electric guitar. The documentary features interviews with Pink Floyd’s David Gilmour, The Who’s Pete Townshend, Iggy Pop, and The Edge from U2 (Part 1Part 2 andPart 3), to name a few.

Part 1 – Where it all started

Part 2 – Out of the Frying Pan

Part 3 – This Time it’s Personal

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The Daily Katz – Rock the CatBox

Decoding the New Age: VR, AR, SM, AI, what do they all mean?

Frank Radice

Frank Radice

 

AR – Augmented Reality
“Augmented Reality is a combination of real world environment and digital, computer generated information – and it is the technology that will rise to the top of the ‘new normal’. The potential impact it will have on all areas of life, including business, cannot be understated. More than anything else it can have a practical, day-to-day impact that make people’s lives better. The huge explosion of Pokémon GO earlier this year is one such simple example of the real world, combining with digital and producing a result that was a world-wide phenomenon. One of the real advantages it has over Virtual Reality (VR) is that it does not require any additional headwear like VR headsets, and the results can be just as impressive.

In a hands-on sense for businesses, the possibilities are endless. Technologies like Siri mean that you only have to speak into your phone to find out where the nearest restaurant is or what the weather is like. Soon this will develop further and you’ll be able to ask it, for example, where you can buy a loaf of bread? To which you’ll be told where you can buy the bread, how much it’ll cost, how that compares to other nearby shops, where the bread came from, how long it’ll stay fresh etc… Visibility and accessibility for businesses will be increased hugely by the improvements in artificial intelligence (AI). The way it combines with mobile phone technology will be key as everybody carries a smart phone.”

VR – Virtual Reality
VR is the flavour of the year. Everybody across sectors like gaming, sports, the media, entertainment etc are all trying to think of the best way to incorporate VR into their businesses.

VR is an immersive experience that can transport you to any setting, fictional or real life, and includes interactive elements. The future of VR is as limitless as AR. Before long, viewing films will be done using a VR headset, people will pay to be able to witness a Premier League football match as if they were actually there watching it.

The downside to VR is the awkward hardware that is required. Headsets and gloves are an integral part of the experience and are often hooked up to a computer as well. This makes VR harder to include in everyday life.
Companies are finding alternatives but AR is expected to supersede VR eventually.”

SM – Social Media
“The impact and relatively sudden importance of SM is huge. However learning how to use and harness it properly is important.
Video is the holy grail of social media, as is having effective content and materials – without which your channels will not generate conversation. Conversation is what is important is social media, it cannot be a one-way interaction. A back and forth between fellow users is what will get your channels noticed.

SM also allows businesses a direct route to the screens of millions of users via notifications. An email is easy to ignore, a flyer in the post box is easily thrown in the trash can, however notifications grab attention and force the user to act on it.
SM is also a very cheap, business-effective tool to employ – it is more than just marketing. We are still so early on in the development of SM and already its importance is unparalleled.”

AI – Artificial Intelligence
AI is what really turns people’s heads. So many associate AI with scenes from The Terminator movies, in reality it is much more subtle. Siri on an iPhone is a mild form of AI. What is so intelligent about AI is its ability to learn and memorise, so that it becomes personally tailored to the user, it learns what you are interested in, what music you want to hear etc.

Eventually, this technology is what will result in driverless cars and in-house robots that make a genuine difference and improvement in our lives. That is the re-occurring theme throughout all of these tools – they are being developed to improve our lives.

For businesses – this technology will change the kind of work that is produced, no matter what kind of business you are in.”

The Daily Katz – Cat outstanding in his field!

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