Monthly Archives: November 2017

YOUR NAME IS YOUR BRAND: 5 STEPS TO PERSONAL BRANDING

So, you’ve been downsized or made redundant. But you’re certainly not ready to throw in the towel.

You’ve been paid lots of money over the years by some big company where you learned and refined the exact skills they needed you to have in order to make their business work.

Now it’s your turn to do it for yourself. But where do you start? You’ve always had the company to give you business cards, cell phones, laptops, desktops, probably an office or a cubicle, and maybe an assistant and an expense account.

Now it’s all gone!

But it’s really not if you know what to do.

The most important thing to remember is…Your Name is your Brand!

Your skills are still there and your experience has taught you how to hone them.

Here are 5 practical starting points to get your personal brand going.

What a way to start the new year!

NBC: An ‘Infront’ Offers Sell-Through Opportunities

Executive Quote and Information Service : EQUISMay 19, 2008

NBC gets an A for effort this year. The fourth-place network unveiled its 2008-2009 schedule to advertisers in early April, dubbing the event an “infront” and stressing “connection”–with viewers and advertisers.

Back then, advertisers welcomed NBC’s early sales pitch, and were specifically heartened by a renewed commitment to an 8 p.m. family hour and the network’s inherently collaborative approach.

The Daily Katz – With no interwebz, Frank had to poke his friends manually!

Vidéos et photos Funny Cat

Last Call with Carson Daly promo featuring No Doubt [video]

When “Last Call with Carson Daly” premiered on NBC Latenight, I executive produced a series of spots directed by Joe Chapura. This one featured the band “No Doubt” stuffed in an elevator at 30 Rock!

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SkyDiving Katz

The Daily Katz: Intrepid cat has “Hot Wheels” for legs!

From: Heidi Goss

“Anyone could be the killer, and you’d never know!”

Monday, 24 October 2011: “Beer Diplomacy TV” with host Stuart Tracte.

I had the pleasure of being a guest, along with Playboy.com writer, Tracy Pendergast.

We talked Politics, Occupy Wall Street, The Mid East, and Halloween costumes…(do women always choose sexy?)

Enjoy the show!

 


NATPE 2011: The Rebuilding Year

Monday, January 31, 2011 by Frank Radice

 The National Association of Television Program Executives Annual Event

I’ve been going to the NATPE TV supermarket for years.

I remember a time when millions of dollars were spent on the booths, and lavish parties were thrown for the execs and the affiliates.

I also saw it lose ground to CES during the financial meltdown, and now I’ve seen the start of a comeback for NATPE as an event and a marketplace.

Band From TV

Posted: Friday, March 16, 2007 5:48 PM by Jaclyn Levin

(From Lester Holt, TODAY Anchor)

I never take for granted that I get paid to do something I am passionate about: Being a reporter. And so a rare offer to combine that with one of my other passions – music – was beyond my wildest dreams.

I’m just back from a weekend in Hollywood where I had the privilege of joining some other amateur musicians, who also make their livings on TV, to record at the historic Capitol Records studios.

I have played the electric and standup bass since Junior High School, and while I occasionally sit-in at New York City jazz clubs, have never played professionally. Hugh Laurie, star of FOX’s “House,” sings and is an accomplished pianist. Greg Grunberg, who plays the mind-reading cop on NBC’s “Heroes,” also plays a mean set of drums. Bob Guiney, of ABC’s “The View,” and “The Bachelor,” also happens to be an experienced singer. Along with James Denton of “Desperate Housewives,” Bonnie Somerville, formerly of “Kitchen Confidential,” and several other talented musicians they form a group known as “Band from TV.” Grunberg, who is as positive and enthusiastic a guy as you’ll ever meet, formed the band for all the right reasons: To raise money for important causes like pediatric epilepsy research, and to have fun. Today they play various venues around Southern California with all the proceeds going to charity.

The group had never recorded together until they gathered at Capitol Records on a recent Saturday morning to do a couple of songs for the “House” soundtrack CD. Their regular bassist, former child actor Brad Savage was out of town, and the folks at Universal who produce “House,” suggested me as a possible replacement. And so there I was in Capitol’s historic Studio B about to record music with this multi-talented-roster of TV stars and musicians with whom I had never played a single note.

And as if that wasn’t enough pressure, did I mention who was producing this recording session? None other than multi Grammy Award-winning producer David Foster. When he found out the proceeds were going to charity, David gladly cancelled his weekend plans and agreed to help turn us into recording artists.

Turns out in addition to being a terrific actor and musician, Hugh Laurie is also a heck of a musical arranger. We did his funk rendition of “Minnie the Moocher,” along with a reggae-inspired version of “Can’t Always Get what you Want.” But it was David Foster who performed sheer magic on the tunes, working with us as a group, and then one on one to find just the right sound. I laid down bass part after bass part, incorporating Foster’s various suggestions. Then, using an amazing piece of computer software, he combined my best notes and “licks” into a solid bass line. He did the same thing with every instrument and vocal part, and explained it was “no different than what has done for every other artists he has produced,” from Celine Dion, to “Earth, Wind and Fire.” We all ended the weekend agreeing his amazing ear made us all better musicians than we were when we walked in the door.

 

The “House” soundtrack will be released sometime this summer, and you can then judge for yourself whether we’re better off keeping our “day jobs.” WATCH THE VIDEO OF OUR SESSION. It was an experience I won’t soon forget. I made some great new friends. Some you know from TV, some you don’t. But all of them are blessed with big hearts and raw talent, whose music will always leave you on just the right note.

 

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