Monthly Archives: October 2017

Speaking Engagements

Media Summit New York, March 4th – 5th, 2015

The International Conference on Media, Advertising, Television, Broadband, Social Media, Mobile, Cable, Satellite, Publishing, Magazines, News Media Motion Pictures, Radio and Marketing

Session B: Prague Room A, 3rd Floor – Live Webcast from This Room

Native & Contextual Strategies: From Youtube & Facebook Programming and OTT Delivery to Mobile

Julie Hansen, COO, Business Insider

Caroline Little, president and CEO, Newspaper Association of America

Peter Naylor, SVP Advertising Sales, Hulu

Jessica Sibley, Vice President, Advertising Sales, Forbes Media

Jesse Redniss, Co-founder, BRaVe Ventures

Linda Ong, CEO, TruthCo

Frank J. Radice, Expert in Residence, Definition 6, Moderator

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The Daily Katz – Reunited, and it feels so good!

A Chicago family that lost their rare cat while vacationing in San Diego, Calif., has been found and returned to the family.

The Foscos said a family from the La Jolla section of San Diego found their cat, Ivy, on July 29, about three miles from where it was first reported missing, according to ABC News affiliate KGTV. The Foscos says the cat’s microchip led him to being properly identified.

Ivy went missing July 17 when the Foscos were visiting the San Diego area. In a hurry to find their cat, they offered a $5,000 reward and hired a bloodhound team from Los Angeles to sniff out the cat. Regarding the reward, the Foscos said they reached an undisclosed settlement with the family that found Ivy.

Ivy is a rare Savannah cat, which is no regular housecat. A Savannah is derived from breeding an African serval wild cat with a domestic cat. A first-generation cat can cost more than $20,000. Ivy is a second-generation, but still worth a lot of money.

“It’s really got nothing to do with the money in my eyes,” Paul Fosco told KGTV after Ivy went missing. His son Mike owns the cat.

The family stayed in the San Diego area for a few days after the cat initially went missing. They eventually went home to Chicago before returning last weekend to pick up Ivy.

“For people who own pets and are truly in love with them, it’s not just a pet,” Fosco said. “It’s a member of the family. It’s more than just a cat or a dog.”

Heading to NATPE2017 in MIAMI? It’s going to be a bumpy ride!

Heading to @NATPE2017 in January? It’s going to be a bumpy ride!
Each year the National_Association_of_Television_Program_Executives or NATPE, hold the content market and conference equivalent of a high school reunion (if your high school is the TV business).
But the big party in Miami has been evolving and the “TV” business has become something more. (Actually, why do we still call it TV?)
Time was, the studios created shows and sold them to the station groups. Pretty simple.
But the internet changed all that.
Now we’ve got Amazon Prime Video, Hulu, Netflix and YouTube.
Live streaming is coming on strong with Ustream, Facebook Live, Twitter and more. Snapchat and Instagram are content distributors, and other players like Crackle (think “Comedians in Cars Getting Coffee”) are really big deals.
The thousand plus channel universe is a real thing now, but the channels are URL’s or Apps, and the program guide is an operating system, or a notification or a bot that’s voice or motion controlled.
The digital revolution is in full swing.
Not so simple anymore!
This has become “The New Normal.”
And don’t get me started on other types of video storytelling. AR, VR, MR, and SM will create even more businesses for people to become expert at. They will be creating, marketing, and selling brand new kinds of content that will take brand new ways of thinking.
From January 17-19, all of these worlds will collide at the Fountainbleau.

The bars at the iconic hotel and its next door neighbor, The Eden Roc, will be the place to see and be seen at night, while the suites and poolside marquis will be the daytime haunts of the Networks, and the studios.

I’m looking forward to watching how all the on-line players and disrupters fit in with the old-school.
This will be a year of change for NATPE.
But will it be the year before the word “Televsion” changes in the title?
All will be revealed (probably not, but one can hope) at NATPE 2017.
I will be watching closely and blogging all about it.
If you have any specific things you’d like me to check out…just reach out @fradice or @def6 and I will investigate.
I hope its hot there!

Is the Web Browser Dead?

At a recent Paid Content gathering of industry professionals to discuss the “The Battle For The Digital Livingroom,” the outgoing Chairman, NBC Universal Television Entertainment, Jeff Gaspin, said, “The App is the future of everything we do.”

A bold statement that went largely overlooked. So let me take a moment to make some sense of what he said.

The Daily Katz – I’m Batman!

The Daily Katz – Cat Man Do “Simon’s Cat”

You can’t sleep with a motivated cat!

The Daily Katz – Bad Kitty

Songwriters get tips on how to beat the odds

By Russ Corey Staff Writer

Last Updated:July 29. 2006 12:00AM
Published: July 29. 2006 3:30AM

 Lonnie Sill, of the Sill Music Group (left), and Frank Radice, a vice president with NBC, listen as Randy Wachtler, of 615 Music, talks about music in TV shows.

FLORENCE — Songs are pitched almost daily to people in the music business in places like Nashville, Tenn., but only a fraction of them are ever recorded.

A panel of experts offered some advice for songwriters who want to try to beat the odds and write a hit song.

“How To Get a Song Cut” was just one of three panel discussions presented during this year’s Songfest, an event sponsored by the Muscle Shoals Music Association in conjunction with the W.C. Handy Music Festival.

TVWeek In Depth Making the Most Out of an Award Win By Allison J. Waldman

“I think if you don’t make use of an award in your marketing you will miss a number of opportunities,” said Richard Goedkoop, a professor of communication at La Salle University in Philadelphia and author of the book “Inside Local TV News.” “Mainly to tell your customers, clients and end users, see how good we are, that’s why you should consume our content. And that can translate into increased sales in the long run, if the marketing itself is effective.”

The marketing of an award is not something that can be done without careful consideration. In some instances there are rules about how an award can be advertised. “You need to know what those rules are first, but you can use it to point the finger at yourself and say, ‘Look, we’ve been recognized for excellence in this field by our peers and that’s why you should pay attention to us,’ ” said Frank J. Radice, a former promotion executive for NBC as well as a past president of the National Academy of Television Arts & Sciences, which hands out the News and Documentary Emmys, among others.

News organizations and TV stations that win Emmys can use the image of the statuette in a variety of media, including print, on-air, online, outdoor, newsletters and magazines. Radice also mentioned a new way to announce a victory that’s perhaps the most significant new development in award marketing — social networking. “It will be the most important way to use awards right now because, quite honestly, it’s all about word of mouth. If you can use it in a Facebook page or in Twitter, then you’re going to get more bang for your buck,” said Radice.

Snagging a major award can carry clout in the short term, but if a station or news outlet isn’t delivering on a consistent basis, the award designation won’t matter much.

Paul Conti, assistant professor of communications at Empire State College (SUNY), was news director at Albany’s NBC affiliate WNYT-TV before he joined the faculty. Under his leadership, WNYT’s news operation was No. 1 in the Albany-Schenectady-Troy market (DMA rank 57) for years, and he was a regional Emmy winner.

“Winning awards can help build credibility with viewers, but it is not of singular importance,” Conti said. “It is one element of creating a TV journalism persona. A successful news operation that employs people who win such awards can use that as a marketing advantage. But in my experience, a third-rated station that is not successful by any measure you wish to assign that word will not become successful just because staff members were given that kind of distinguished credit. Organizations used to sink big dollars into entering some of these contests. It does not happen with much regularity now.”

Doug Spero, professor of mass communication at Meredith College in Raleigh, N.C., took the opposing view. “I used to be a news director and never once hired or didn’t hire someone based on them having or not having a specific award. I don’t mean to dismiss the value, but, professionally speaking, I don’t put much weight in them.”

Spero recognized the value of an Emmy or a Peabody for promotional purposes, but questioned how rare it is to win an award like that today. “Years ago they were worth a bit more, but now they are green stamps. If you really want an award somewhere, you can go out and find one. Now that being said, I do think it is good for the industry. It encourages competition and ownership in the product. But I don’t think they hold a lot of weight.”

Having been on both sides, Radice has a unique point of view. When asked what tips he would give to a promotion or sales department to market a winning show or personality, he said, “First thing, if you’re nominated for an award as important as a duPont, a Murrow, a Peabody, an Emmy you have to get the message out — in advertising. If you’re television, you do it on-air. If you’re in print, put it in the publication. You advertise. You promote the fact that you’ve been nominated and you use that to extend your brand. That’s step one.”

The second step would be campaigning for the award, he said, such as through “For Your Consideration” advertising that reaches award voters.

For the third step, he said, “You have to take advantage of secondary platforms, that is, not just the platform that you’re on. If you’re a television channel, you want to tell people on the secondary platform, ‘Look at us, watch us.’ You do that on multiple platforms. Everything right now is 360; you need to be advertising and promoting in a 360-degree way. That’s on air, on cable, online, social networking, even on the radio and outdoor.”

An example of a campaign that succeeded in the kind of saturation exposure using an Emmy win to drive awareness was the promotion for Showtime’s “Inside the NFL.” In the on-air commercials, the different stars from the show all coveted taking the Emmy award home with them, like it was the Stanley Cup. Radice recalled that Showtime called him before filming the ads to be sure that it was all right with NATAS.

“I said absolutely, and I was blown away by the final execution. It was the most effective use of an Emmy award win by any group I’ve ever seen,” said Radice.

For a PBS program like ITV’s “Independent Lens,” the marketing of award wins is essential, according to series producer Lois Vossen.

“Industry awards are important because they help establish careers and can help the producers secure funding for new projects. Winning one of the major journalism and news and documentary awards such as a Peabody, Emmy or duPont Award adds cache to the work and validates the filmmaker,” Vossen said.

“When ‘Independent Lens’ won the Best Documentary Emmy Award our first and again our second season on the air, it validated the series and sent a clear message that we were presenting programs of the highest caliber and the additional Emmy, Peabody, duPont and other awards and nominations our films have received since then add to that message,” she said.

The idea that award marketing will generate sales revenue, however, remains a specious claim.
“I don’t think that the promotion guys are going to look at promoting their nominees with an eye toward having it generate revenue,” said Radice. “But I do believe that you can influence sales by showing the sales community that you’re the organization that is deserving of the awards, that’s why you’ve gotten nominations and awards, and those are the people you should be putting your money behind. It’s not an out and out, go get money because you won an award, but there’s certainly some of that at play.

Rockin’ at 30 Rock: NBC Agency’s Frank Radice brings showmanship to network news

By Anne Becker — Broadcasting & Cable, 4/30/2006 

There are 18 guitars in Frank Radice’s 18th-floor office at 30 Rock in New York. And rock he has, both on stage and in the television news and promotions industries for three decades. Radice—or “Rock ‘n’ Roll Radice,” as he was known in his early days as a producer at ABC News—has shaped news production and promotions at ABC, CNN, CBS and NBC. Now, as senior VP, advertising and promotions, The NBC Agency, Radice is exercising his flare for entertainment.

An accomplished musician, having studied guitar since age 10 and jammed with the likes of Steven Tyler, Radice credits a series of serendipitous encounters with shaping his varied career. “When things happen to you in your career that are bigger than what you’re doing, those are the milestones that allow you to go further,” he says. “Most people only have that happen to them once. I’ve had it happen to me a number of times, and I consider myself the luckiest guy.”

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