Monthly Archives: October 2017

The Daily Katz

Welcome to ‘The New Normal’ A look at Brexit and the Media

Broadcast Magazine U.K.

13 OCTOBER, 2016 | BY FRANK RADICE

Brexit changes everything, but it’s not all gloom, says Frank Radice

Brexit will have a tremendous impact on content creation, distribution, technology, innovation, and media and marketing: some good, some bad, and some yet to be considered.

Let’s start with the bad. If there is a continuation of the devaluation of sterling and a weak euro, creative investment will undoubtedly be adversely affected. There have already been rumblings that some major media groups and entertainment firms would relocate, although I think until all the unknowns about a hard Brexit are defined, this is just posturing.

But the truth is, when money gets tight, which it will, budgets will drop and fewer big productions will be made in the UK.

On the good side, smaller content creators and tech innovators, and those, like online producers, who understand the value of limited production, will have a clear shot at making a bigger mark on the ecosystem.

That will spawn a new generation of creative individuals who have a better understanding of what I call ‘The New Normal’.

What’s really good is that Brexit will set the UK industry apart, as it can be the keeper of its own flame.

But for the content creators, keeping their own flame is not enough. We can be in charge of our own destiny, but it is never going to work unless we can be part of the greater global community that controls technological innovation and content creativity. Brexit will force the UK creative community into a new direction.

As industries merge, those responsible for content distribution and creative tech will be forced to learn more about how new tech can better their world. That can only be a good thing. An already innovative industry will be encouraged to innovate further. It’s a wake-up call in which they will be pushed into new ways of thinking for more effective, and relevant, strategies.

So what we think of as TV and traditional media will morph into something different. Everything will be online. And once that happens, content creation and consumption will be able to live alongside what we know as linear distribution (even though it’s digital).

Streaming and OTT will combine with notifications, bots and apps. Virtual, augmented and mixed reality will merge with social media to create a new paradigm. Like dominoes, once the big tile (Brexit) falls, everything else will drop into place.

That’s just here in the UK. The rest of the tech and media world is already heading in that direction.

From self-driving cars and the internet of things, to voice, face and movement recognition and artificial intelligence, everything is changing.

This will help push the UK into an opportunity to take a leadership position, if for no other reason than that our creative community will have to make ‘The New Normal’ work after Brexit.

One final note: the UK has offered some tax relief for creatives but it’s too little, too late. It shouldn’t have taken Brexit to make this an issue and we still don’t know the extent of the relief. Governments should support creative industries. The US has done this for years and it encourages production and innovation.

So, there is some bad news, some unknown, but in the end, it will all be good for the creative tech community, and the people who consume the content. ­

Frank Radice is chair of PromaxBDA UK’s conference, The New Normal, which takes place next month. For details, visit promaxuk.com

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The World Is Flat Matt’s


TV Week

October 24, 2005 12:00 AM

“Where in the World Is Matt Lauer?” begins its seventh annual race around the globe Monday, Nov. 7, but several hundred pint-sized flat Matts already have hit the road to get “Today” viewers in the mood for Mr. Lauer’s annual mileage marathon. In the spirit of the phenomenon spawned by popular kids’ book “Flat Stanley,” in which a paper-thin boy is mailed to visit his friends, The NBC Agency recently began mailing some 600 1½-foot-tall cardboard cutouts of Mr. Lauer to NBC stations and other points throughout the country and world. The mini-Matts are accompanied by instructions to take still or moving pictures of Flat Matt in interesting locations-in Paris, for example, Flat Matt got a bike ride along the Champs-Elysees-and send the photos to the network in New York for promotional use. In addition to spots on NBC, NBC Agency East Coast Senior VP Frank Radice is buying off-network TV promotional time in New York, Los Angeles and Chicago. Mr. Radice and Agency senior writer-producer Miranda Patterson Taylor are encouraging NBC affiliates to be creative with Flat Matt. At least one is said be planning a Flat Matt scavenger hunt, with the winner going to New York to see “Today” in person. -MICHELE GREPPI

The Daily Katz

The Daily Katz

Definition 6 Named in Top 10 Social Media Campaigns of 2011

Original story via: Advertising Age

Like This, Follow That: It’s the 10 Best Social-Media Campaigns of the Year

Česky: Logo Facebooku English: Facebook logo E...

Image via Wikipedia

 

Obermutten, Switzerland
The Swiss hamlet of Obermutten, population 79, became a Facebook sensation after its fan page launched with a video of the mayor promising that anyone who “liked” it would have their profile picture posted on the town’s (real, not virtual) message board. Obermutten now has more than 14,000 fans. Jung von Matt/Limmat created the campaign for a regional tourism department.

Halls’ ‘Uva Verde’
After the Kraft Foods-owned brand Halls discontinued its green-grape flavor in Brazil late last year, cough-drop enthusiasts took to social media to demand its return. Kraft relented, then commissioned Agency Espalhe Guerrilha Marketing to hire artists to create busts of three fans out of 5,000 units of Uva Verde. The agency also ran a Facebook campaign to find a fourth subject.

Small Business Saturday
Social media again played a central role in the second year of “Small Business Saturday” — anAmerican Express-led effort to drive shoppers to local retailers on the Saturday after Thanksgiving. Facebook offered a $100 ad credit to the first 10,000 businesses that registered. The page has more than 2.7 million fans, compared with 1.2 million last year, and #SmallBizSaturday trended on Twitter. Crispin Porter & Bogusky developed the campaign with Digitas.

'True Blood'

‘True Blood’

‘True Blood’
HBO hyped the Season 4 premiere of “True Blood” by creating a Facebook app, “Immortalize Yourself,” which enabled fans to produce videos of themselves with real characters and Facebook friends. The app pulled in data from users’ profiles to generate the videos, which could feature random or specific Facebook friends. It was developed for HBO by Definition 6.

The Social Media Lesson We Can Learn From Cats on the Internet

Thursday, April 14, 2011 by Frank Radice

There are nearly 40 million pet cats in America. Now that’s what I call a community! And it’s no surprise that the “Two Talking Cats” YouTube video has 39 million views. That’s what I call powerful social engagement.

So, why cats? What is it about cats that make people watch?

Dog owners will say that their pets have personalities, facial expressions, the ability to respond to commands, give undying love…And they will say that cats do not possess these qualities. To that, I respond “Bull @#$$!”

I can personally say that my cat, Sam, does all of that! And I bet your cat does too (to some extent).

Don’t believe me? All you have to do is watch the “Cat and the Dolphin” video and you will see what I mean. It’s Litter-ally (pun intended) a cat out of water video.

So what lessons can we learn from cats on the internet that will help inform us as social media users?

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