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Former NATAS President Frank Radice Becomes ON-AIR Pro™ Creative Advisor

FOR IMMEDIATE RELEASE

TV Marketing Legend Joins Thought Development Corp.
Former NATAS President Frank Radice Becomes ON-AIR Pro™ Creative Advisor

LOS ANGELES, CA – December 1st, 2009 – Frank J. Radice, former president and CMO of the National Academy of Television Arts & Sciences (NATAS), is bringing his 37 years of decorated industry experience to Thought Development as Creative Advisor for the ON-AIR Pro™ workflow system.

Definition 6 Appoints Frank Radice as Expert in Residence

NEW YORK, June 15, 2010

 

Definition 6, an integrated interactive agency, today announced its appointment of Frank Radice as expert-in-residence in its New York office.

 

A highly-respected marketing innovator, Radice joined Definition 6 from the National Academy of Television Arts & Sciences (NATAS), where he was President and Chief Marketing Officer. Prior to NATAS, Radice served as Executive Vice President of Advertising and Promotion at NBC Universal’s “NBC Agency”, where he was responsible for NBC News and MSNBC, as well as NBC Entertainment programs, “Saturday Night Live,” “Late Night with Conan O’Brien,” and “Last Call with Carson Daly.”

 

 

“There are only a handful of broadcast industry marketing executives who are as accomplished and creative as Frank Radice,” said Michael Kogon, CEO, Definition 6. “Our clients and employees will clearly benefit from Frank’s extensive marketing experience and strategic insight into how to effectively engage brands with their customers using new media and traditional media channels.”

 

Radice’s 38-year career in network television spans executive positions at NBC, ABC, CBS and CNN. In 2007, he supervised the creation of a promotional on-line micro site for “Where in the World is Matt Lauer?” and the promotional launch of the 4th hour of “Today on NBC.” In 1996, Radice oversaw the promotion and marketing of the launch of MSNBC, a 24-hour cable and Internet joint venture between NBC News and Microsoft.

 

 

As a journalist, Radice received two Columbia DuPont Awards and a national Emmy Award; as a marketing executive, he is the recipient of the TV Week Magazine/Promax “Campaign of Distinction” award, an inductee into the Promax “Hall of Fame” and was named a “Brand Builder of the Year” by Broadcasting & Cable and Multichannel News magazines. Radice is also an award-winning composer and musician who co-wrote a number of pieces of television music including one of the most successful “NBC Today Show” theme songs, “America’s First Family.”

 

 

“Definition 6 is a new breed of agency that is helping brands transcend their marketing and communications initiatives across new and emerging channels in a very efficient way,” said Frank Radice, expert-in-residence, Definition 6. “We are providing clients with solutions and ideas that are effective — not just creative. In the end, marketing is about delivering break through ideas that can drive revenue and build audience. This is Definition 6’s sweet spot.”

Grammy Entry

I’m proud to be co-writer and producer on the “Graveshift” music project, “Live it Up!”

http://itunes.apple.com/us/album/live-it-up!-single/id460975010

 Now available “for your voting consideration” as an entry for nomination to the 54th Grammy Awards.

 


Where in the World is Matt Lauer: On the web


NEW YORK TIMES

By STUART ELLIOTT

Published: April 11, 2007

SINCE 1998, NBC has been sending a “Today” host to far-flung locales like Angkor Wat, Easter Island and Machu Picchu, all for a feature on the show called “Where in the World Is Matt Lauer?” This week, to help promote the next installment, Mr. Lauer is taking his most ambitious foray so far into cyberspace. For the first time, NBC is devoting a special Web site, or a microsite, to the feature, and is selling all the advertising space to a single sponsor, Hyundai Motor America. The microsite (followmatt.com), which went live on Monday, offers visitors a smorgasbord of contents, including humorous video clips, a recap of Mr. Lauer’s seven previous trips, and a contest centered on consumers creating material for the site. The contents are accessible through items arrayed on a virtual desk, covered with what are meant to be Mr. Lauer’s possessions: his passport, iPod, camera, compass and car keys (the fob bears a Hyundai logo, natch).

Frank Radice Becomes Creative Advisor to TDC

VFR now working with

Thought Development & “On-Air Pro.” 

 




A Thought From Here

frankradice_athought-v5.jpg

About ten years ago, I walked into Promax and saw
the booth for ON-AIR Pro™.
These young folks were in there demonstrating
their incredible workflow system.
The first thing that caught my attention
was the opportunity
to put cut promos onto a digital platform,
have people look at those promos, and
give approvals.
You could run an approval process online,
which for us at NBC at that time was a big need.
We were spending millions
of dollars in satellite, transmitting spots
from coast to coast for approval, and here
was an opportunity
to put the burgeoning, young internet to good use.

I thought that was a really good reason to
buy into ON-AIR Pro™ to begin with, but after
doing a little more research, I came to find that this
workflow system was going to make life
a lot easier for us in the promotion business.

If you do on-air promotion,
you need ON-AIR Pro™.
It simply integrates everything that you
could possibly need in a promotion department —
from the time you get an assignment, to the time that:
– the script is written
– spots are cut
– spots are viewed in ON-AIR Pro™ for approval and notes
– spots go back to the producers
– editors make the revisions
– the promos are scheduled through your traffic computers.

All of the paperwork involved in cutting a promo is done for you.

In a real-world scenario, you need to know the length of the cuts
you use in order to pay your music license and your voice-over guys.
You need to know how many versions they did, what their rates are,
whether you are doing a commercial, a pro-mercial, a presentation,
an online spot, a spot for air, or a spot for cable — all of which have
different fee structures for voice-overs. The music information needs
to be sent to the licensing organization, such as ASCAP or BMI, and the
voice-over forms to AFTRA. All of this is done within
the ON-AIR Pro™ system. It is a one-stop shop for everything promos.

 

If you are a promotion department, you need to know about ON-AIR Pro™.
You need to see what it does.
I guarantee that if you can get this system into your department
and get your people to work with it,
you will find that it will make the job easier, save you money, and save
you time. ON-AIR Pro™ is one great product!

“Aqui Contigo” We’re here for you!

When Univision asked Definition 6 to create the new song for their flagship Station KMEX-34, I called Randy Wachtler at 615 Music, Nashville. Randy and I have been nominated twice for the National Emmy Award for original music for TV, so 615 was a natural choice. Along with Aaron Grant and the 615 team, we got to work. 

Univision wanted a “Theme” to celebrate the Latino culture and Mexican heritage of Los Angeles.

So Rene Garza, Alejandro Valencia and I composed a wonderful piece of music based on KMEX’s branding concept, Aqui Contigo. We titled the song with that idea in mind and created a piece of music recorded with some of the best studio musicians in the country. Recently, Chava Garcia, the station’s marketing chief, created a work using the instrumental version of the song against the on air personalities in iconic locations in the City of Angels. In the near future, the entire 2:00 piece, with vocal, will air. Until then, here is a sneak peak at “Aqui Contigo.”

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