Frank Radice

Frank J. Radice is the Managing Partner of the Promotion, Marketing, Media, and consulting firms, VIDA F.R. Company, in New York, and BadCatCo.co.uk in London.

Currently he is the Expert in Residence at Definition6,  and  Global Expert in Residence to Man Made Music. 

Frank serves on the advisory boards of Observatory PicturesDigital Hollywood,  The Broadway Walk of Stars, Number 7 Records, and The Williamsburg International Film Festival.

He is the former President and Chief Marketing Officer of the National Academy of Television Arts & Sciences (NATAS). In that role he was responsible for the addition of a new category of National Emmy Award for Promotional Announcements.

Frank oversaw the deal between NATAS and Associated Television International which brought the Daytime Emmy Awards to the CW Network in a year filled with financial challenges. He also brought the Turner Network, HLN, into a deal to air the program, and AOL as the digital partner,  a year later.

He was the Executive Vice President of the  The NBC Agency in New York, responsible for promoting a wide variety of NBC Universal content including all NBC News and MSNBC cable programs, “Saturday Night Live,” “Late Night with Conan O’Brien,” “Last Call with Carson Daly,” and a number of Universal Media syndicated programs and NBC Universal specials.

Frank was also the co-executive producer of “NBC In-Flight,” and “NBC on TED” for United Airlines.

He was the driving force behind the “NBC News: America’s News Leader” campaign, which helped define the brand of the News division for more than 10 years and was the first producer/director of “SNL Backstage” on NBC.COM

He received the TV Week Magazine/PROMAX-BDA  “Campaign of Distinction” award, was inducted into the PROMAX “Hall of Fame,” and named a “Brand Builder of the Year” by Broadcasting & Cable and Multichannel News Magazines. Frank is also named in the 60th Diamond Anniversary Edition of “Who’s Who in America,” and is a  3 time Daytime Emmy nominee in the category of Original Song Composition, as well as an Emmy Nominee in the category of News Promotional Announcement.

Frank oversaw the creation of a promotional on-line micro site for “Where in the World is Matt Lauer?” A successful “NBC Today Show” franchise, which was sold to Hyundai motors under a unique sponsorship agreement.

In addition, Frank was a principal in the deal between NBC Universal and Proctor & Gamble that launched “Petside.com.” a web destination catering to the 40 billion dollar pet industry.

He headed the promotion of the transition between NBC Nightly News anchors, Tom Brokaw and Brian Williams, and the transition between Today show hosts Meredith Vieira and Katie Couric. He also oversaw the promotional launch of the 4th hour of “Today on NBC.”An award winning musician, songwriter and composer, Frank co-created the America’s First Family theme, and was Executive Producer of the Emmy nominated “Live For Today” and “Why I Love Today” themes, all for NBC’s Today show. Frank was also the executive producer of a 2 CD set of the Today Show Summer Concerts. In 2012 he co-wrote “Aqui Contigo,” the theme song for the Univision flagship station in Los KMEX.

Frank worked with composer and producer, David Foster, and “Band From TV,” on 2 cuts for the CD release of the music from the hit TV show “House, M.D.” with proceeds benefiting various charities.

He also worked with legendary composer, John Williams, on the re-recording of the famed theme to “NBC Nightly News,”

and was senior producer and music director of NBC’s “Concert for Hurricane Relief” which yielded 50 million dollars in aid for the victims of Katrina.

Frank oversaw the promotion and marketing of the launch of MSNBC, the 24 hour cable and internet joint venture between NBC News and Microsoft, spearheading the “It’s Time to Get Connected” branding.

In addition to extensive experience in advertising, promotion, and music, Frank has a lengthy background in news production and journalism. During his 17 years with ABC News, he was honoured with two Columbia DuPont Awards and two national News and Documentary Emmy Awards. During that time he covered major news stories from The White House to Capitol Hill, to the Conflicts in Central America and War in the Middle East.

He was a producer for “Good Morning America'” “ABC News, Nightline,” “ABC World News Tonight,” and “The Last Word with Phil Donahue and Greg Jackson.” 

Back in 1983 I was a producer for ABC News Nightline and a professional musician. It was the early days of MTV. Records and radio were still the best way to consume music. The mainstream media had yet to notice the landslide coming. When I pitched doing a segment about the new cable music channel to Ted Kopple and the Executive Producer, Bill Lord, they kind of liked the idea… but it wasn’t exactly the hard news they were used to. They reluctantly said I could do the story but it needed to have some controversy. I told them no problem (even though I knew full well there was no controversy.) Just before I finished the piece I heard from Rick James and BOOM, I had my story (as you will see, it really is tacked on to the end of the piece.)

He was the Senior producer of product development for “ABC News Interactive,” Executive Producer of CNN Entertainment News, on-air reporter for CNN’s “Showbiz Today;” the creator and producer of “Live at 5:00” on WRC-TV, the NBC owned station in Washington, D.C., the manager of promotion at WCBS-TV, the CBS flagship station in New York city; and a segment director at Paramount’s “Entertainment Tonight.”

Frank and his wife, Vida, co-wrote “Sam Katz on the Loose.” A pop-up children’s book illustrated by the world famous artist, Charles Fazzino, and published by Random House. A set of puzzles based on the book was released exclusively by Barnes and Noble, nationwide.

Frank lives with his wife, Vida, and their cat, “Sam Katz,” in New York and London.

He is a regular on the speaker circuit talking about “The Next Normal,” the state of television in the 21st. century, and can be seen regularly on “The Gillmor Gang” on TechCrunch TV.

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4 Responses to Frank Radice

  1. Stefan Anhut says:

    Dear Mr. Radice,

    I`m just preparing a music programme for the Hamburg-based radio station TIDE 96.0 (www.tidenet.de), this time with music from obscure American and Canadian garage bands of the sixties. On the Resumes single “One Time/Ain`t Gonna Eat Out My Heart (Anymore)” on Sho-Time Records I found the information “A Frank Radice Production”.

    Now I would like to know, whether you were the producer of this single.

    Thanks for your answer.

    Best wishes,
    Stefan Anhut
    Hamburg/Germany

  2. Genie Kraus Anderson says:

    Hello Frankie John Radice – you mad scientist, you! This is Genie Kraus, formerly of Potomac Maryland. We were friends way back when! My sister Karen and I both saw you on TV years ago, speaking about “where in the world is Matt Lauer” – I purchased your Sam Katz book – read it enjoyed it – and gave it to one of our nieces! (by the way, have had 1, 2 or 3 cats at once in my life since 1977!) Both of my parents died in the late 1980’s.

    I’m living in Los Altos California, have been in the area since 1980. Who ever knew I’d move? I remember when you visited California for the first time – we/you must have been 17-19 years of age…you were beside yourself with joy and visiting all of the sights. I’ve now been in this area longer than I lived in Maryland. Married Gary Anderson in 1979, moved to Palo Alto in 1980 (job related, of course). Anyway, I just wanted to say hello!

    • fradice says:

      Hi Genie
      Great to hear from you.
      The memories came flooding back.
      You sound well.
      I’m happy you found me.
      And no one has called me that I’m years😎
      FR

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