FrankRadice.com http://frankradice.com Wherever You Go, There You Are. Wed, 09 May 2012 14:03:36 +0000 en hourly 1 Beer Diplomacy, EP 099 – There Ought To Be A Law http://frankradice.com/?p=708 http://frankradice.com/?p=708#comments Wed, 09 May 2012 14:00:51 +0000 fradice http://frankradice.com/?p=708 by  • MAY 8, 2012 • PRINT-FRIENDLY


Stuart Tracte talks with media legend Frank Radice,  and Andy Morris, Principal at The Morris + King Company.Episode Link: http://bit.ly/BDEP99Originally recorded: May 7, 2012 at KoPoint Studios in NYC.Topics for this week’s show can be found at http://bit.ly/BD99Links

This week, Stuart Tracte talks with guests Frank Radice & Andy Morris about the hip-hop history of KoPoint Studios, tax free religion?, truth in political campaigning, the tanning mom, The Avengers, the 2012 presidential election, and more!

To learn more about Frank Radice, visit http://FrankRadice.com

Keep up with Andy’s company at http://morris-king.com

Download Audio: Beer Diplomacy, EP 099 – There Ought To Be A Law

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    Great episode – on of Stuart’s best, for sure. Love the story Frank tells about the Rap history of the KoPoint studio building.

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]]> http://frankradice.com/?feed=rss2&p=708 0 IS 9PM THE NEW 10PM IN PRIMETIME TV? http://frankradice.com/?p=693 http://frankradice.com/?p=693#comments Sat, 28 Apr 2012 00:44:38 +0000 fradice http://frankradice.com/?p=693 Frank Radice

Frank Radice (Photo credit: Wikipedia)

Friday, April 27, 2012 by Frank Radice

With upfront season in full swing, I’ve been thinking about Primetime TV viewership and I had to ask myself – Is 9PM the new 10PM??

Five years ago if a network’s primetime show didn’t hit a 5 demo in 18-49 viewers, it would be in deep trouble.

Today, the 10pm demo, for the most part, seems to be around a 3 or lower.

Why is that?

A few things come to mind.

Image representing TiVo as depicted in CrunchBase

Image via CrunchBase

One: DVR‘s are everywhere now. It’s not just a TiVo anymore. Every cable company has one, and they are quickly replacing the old set top box (and let’s not forget the Roku, the Xbox, the Boxee, Apple TV, and any of the other cool device out there).

And research is also showing that tablets like the iPad are quickly becoming the second screen of choice for content consumption, while services like Aereo allow you to watch and record your favorite show in their cloud for later viewing anywhere.

Two: …and this is probably a function of the first thing…there are so many places to get content, and so much targeted content on cable and online, that the hours of material anyone can watch at any given time, is just too much to bear.

Three:…and this is just anecdotal of my colleagues in New York; hard working people are going to sleep earlier and waking up earlier (again, this may have something to do with DVR’s). I mean, why not, right? Especially when you can watch “LAW” at night and catch “ORDER” in the morning on your digital device!

Another reason may be simply that the big three (or four) networks are just not programming what people want to see at 10pm.

That is the traditional home for drama’s and procedurals…but the biggest numbers are now coming from the 9pm non-scripted shows like “Dancing with the Stars” and “The Voice.”

Maybe the premium cable nets, programing high end shows through the 9pm and 10pm slots without commercials, are causing the erosion.

And maybe that tiny sliver of “un-plugged” viewers is starting to grow.

If everyone could create multiple revenue stream, none of this would matter much. Get paid even without the eyeball analytics (or without commercials in some cases.)

Just create great programs and let people find them wherever they are, regardless of what time they are on.

In the end, it always comes back to great content that can cause conversation (either in person or online, especially social media channels.)

So, let 9PM be the new 10PM.

I will just go to sleep early, and watch my favorite stuff somewhere else, some other time, and be happy about it.

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]]> http://frankradice.com/?feed=rss2&p=693 0 KATIE UHLMANN CHATS with FRANK RADICE http://frankradice.com/?p=686 http://frankradice.com/?p=686#comments Mon, 19 Mar 2012 13:20:54 +0000 fradice http://frankradice.com/?p=686 “Katie chats” sat with me while I was attending the 2012 Grammy Awards in LA where we talked about a wide range of topics for her Toronto based audience.

]]> http://frankradice.com/?feed=rss2&p=686 0 Interview with Frank Radice on the Oscars & Social TV http://frankradice.com/?p=679 http://frankradice.com/?p=679#comments Tue, 13 Mar 2012 16:11:29 +0000 fradice http://frankradice.com/?p=679 Frank Radice, Definition 6 Expert in Residence, shares his thoughts on the evolution of Social TV

]]> http://frankradice.com/?feed=rss2&p=679 0 The Brandon Tartikoff Awards at NATPE 2012 http://frankradice.com/?p=656 http://frankradice.com/?p=656#comments Tue, 31 Jan 2012 15:02:53 +0000 fradice http://frankradice.com/?p=656 Donna Drake, host of the syndicated lifestyle program “Live It Up” reports on the program in Miami.

 

]]> http://frankradice.com/?feed=rss2&p=656 0 #Winning! Hanging out with Billy Bush & Charlie Sheen at NATPE 2012 [pic] http://frankradice.com/?p=648 http://frankradice.com/?p=648#comments Mon, 30 Jan 2012 18:37:09 +0000 fradice http://frankradice.com/?p=648 Billy Bush and I spend some quality time with Charlie Sheen backstage at Access Hollywood Live in Miami during NATPE 2012.

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]]> http://frankradice.com/?feed=rss2&p=648 0 Must Tweet TV (via The Wrap) http://frankradice.com/?p=636 http://frankradice.com/?p=636#comments Tue, 17 Jan 2012 17:25:31 +0000 fradice http://frankradice.com/?p=636 As Social Media Hits Television, 2012 Is the Year of Must-Tweet TV
content by The Wrap

By Lucas Shaw at TheWrap

Mon Jan 16, 2012 11:13pm EST

Forget about the age of must-see television, 2012 will be the year of must-tweet TV.

Networks large and small are using social media to engage second-screen viewers like never before. A few of the most high-profile recent examples include:

>> Monday, Fox News used Twitter to measure viewer reaction to its GOP debate and encourage online interaction based on the candidates’ answers.

>>NBC partnered with Facebook for its “Meet the Press” debate Jan. 8.

>>VH1 offered a four-hour live stream of analysis during its Critics’ Choice Movie Awards broadcast last week.

“Particularly over the last year, we’ve seen social media grow from just being the latest shiny new toy to being a really powerful tool that is integral to gathering news and telling stories,” Ryan Osborn, senior director of digital media for NBC News, told TheWrap.

Also read: Rupert Murdoch on MySpace: ‘We Screwed Up in Every Way Possible’

Integrating social media from viewers following along with computers and smartphones fosters greater engagement while also broadening the audience for programming. Best of all, it provides consumer data.

With that, networks can better target advertisers.

The question now is not whether networks should utilize social media but how they can use it most effectively and monetize it.

Osborn cited Twitter reaction to the 2009 U.S. Airways crash into New York’s Hudson River as one of the first times the social media service influenced NBC News coverage. Osborn, then a “junior official,” told his bosses about a tweeted photo. The network news team quickly determined the story was legitimate and got a jump on what became a major story.

Fox has used Twitter to measure popular sentiment on issues and candidates, with the metrics finding their way onto Fox’s website and into its on-screen post-debate analysis.

Other networks, like Bravo and VH1, have encouraged stars to tweet during their shows, hoping to build buzz at key moments. Still more have show-specific hash tags that can become trending topics and convince those not viewing to tune in.

Also read: Charlie Sheen’s Comedy Central Roast Goes Twitter-Crazy

Frank Radice, managing partner of consulting firm VIDA F.R., and and former president of the National Academy of Television Arts & Sciences, said that even more methods of using social media will emerge.

“It’s only going to come through experimentation,” Radice told TheWrap. “You need to try everything. I don’t want to say it’s a guy throwing spaghetti against the side of a refrigerator, but it sort of is. You want to know if something will work, and if people will engage.”

Facebook pages promoting shows and their stars are a given at this point. But using Comcast’s Xfinity, a viewer can access program guides based on Facebook trending topics, and networks are also integrating Facebook into their shows. During NBC’s “Meet the Press” debate earlier this month, viewers were able to see Facebook comments and queries on screen.

“The convergence of social and on-air is the result of over a year’s worth of groundwork — getting people used to it, learning how to talk about it, not mentioning platforms as if they have air quotes around them,” Osborn said. “They are actual viewers, just engaging with you in a new way.”

Osborn noted that the debate generated 860,000 total online streams between Jan. 8 and 12 and more than 45,000 Facebook comments.

For viewers, it’s not necessarily a question of Facebook or Twitter. The most online-engaged can integrate multiple social media platforms at once. The practice of using a computer, tablet or smart phone while watching TV exploded in 2011.

Also read: NBC, Facebook Partner for GOP Presidential Debate

Data suggests that anywhere from 25 percent to 75 percent of people watching TV today are engaging with another screen at the same time. That’s a wide variance, but whatever number in that range is most accurate, it’s a significant percentage.

“TV is more like radio; consumers are engaging with their ears instead of their eyes,” Greg Artzt, co-founder of General Sentiment, a social media analytics and consulting firm, told TheWrap.

That may sound heretical to traditionalists, but executives say companies have no choice but to embrace second-screen viewing as a way of further engaging and extending their audience.

“You look at behavior, and it indicates that an awful lot of people are on two screens at once,” David Westin, former President of ABC News, told TheWrap. “If you can compete with yourself, that’s better than competing with someone else. I’d rather have both screens than give it up to someone else.”

As a result, second screen start-ups have exploded and networks tap into different new avenues of engaging viewers.

Some, like GetGlue, primarily let viewers check-in so they can find other people watching the same show and earn discounts. Others, like Umami, facilitate tweeting while also offering content related to the show, such as character biographies, related articles and episode summaries.

Also read: Gawker Fires Blogger After Kanye West Post, ‘Half-Assed Apology’

Some of the more recent campaigns, like VH1’s Critics Choice experiment, include video. During the show, VH1 aired four hours of different “influencers” and experts like Slate’s Dana Stevens and New York Magazine’s Will Leitch providing commentary.

“It is a compelling way to add a new dimension to the second screen,” Dan Sacher, VP of Digital for VH1 and Logo, told TheWrap. “It makes it even more social than it has been in the past and the field is so wide open that there is a lot to talk about.”

Are these initiatives best handled by the network or by an outside technology or social media company? Most seem to think it will require a collaboration between the two, such as what happened during Monday night’s debate.

Regardless of who controls social television, there are pitfalls and concerns about the process.

Networks want to engage viewers without being intrusive. Having video may work for an awards show like the CCMAs, but with a network drama, even an on-screen tweet is likely to irk the viewer.

Ovation COO Chad Gutstein, for example, was irritated by the Facebook comments popping up onscreen while he watched NBC’s debate.

“Over and over again I had to hit rewind on my DVR because I wanted to hear what (candidates) were actually answering,” he said at the Consumer Electronics Show last week.

Radice believes this problem can be addressed. One solution is limiting some of the social media integration to friends and people the viewer actually care about. But that has risks, too.

“The pitfall is in the execution,” Radice said. “If you’re interacting with friends, people you know that are in your community, you are more likely to allow something to divert your attention for a moment.”

Of course, the ultimate quest is monetizing all this interaction. Networks  increasingly include not just Nielsen ratings but Twitter mentions, second screen streaming and other supplemental numbers when pitching to advertisers.

“A year and a half ago it was about, how can social media buzz be predictive of Nielsen ratings,” Artzt said. “It has taken that leap to where it is more of a central story. It has become a reason to say, ‘Hey this is why you’re paying this CPM for his show.”

“They are real-time focus groups,” Osborn said.

Not surprisingly, advertisers have been slower to pick up on the trend.

“The networks have been ahead of the game,” Artzt said.

Whether advertisers embrace social media this year or not, one thing is for sure: audiences and the networks already have. Advertisers will likely follow the viewers.

“I absolutely know that each and every one of the major advertising agencies, all the networks and cable channels have big department figuring this out right now,” Radice said. “They will get it figured out, and turn it into money.”

Related Articles:  Rupert Murdoch on MySpace: ‘We Screwed Up in Every Way Possible’ Charlie Sheen’s Comedy Central Roast Goes Twitter-Crazy NBC, Facebook Partner for GOP Presidential Debate Gawker Fires Blogger After Kanye West Post, ‘Half-Assed Apology’ (Updated)

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]]> http://frankradice.com/?feed=rss2&p=636 0 What a way to start the new year! http://frankradice.com/?p=630 http://frankradice.com/?p=630#comments Tue, 03 Jan 2012 16:21:47 +0000 fradice http://frankradice.com/?p=630

]]> http://frankradice.com/?feed=rss2&p=630 0 ABC NEWS NIGHTLINE: THE CRISIS GAME: Thanks to the Paley Center for Media for preparing this summary http://frankradice.com/?p=591 http://frankradice.com/?p=591#comments Tue, 20 Dec 2011 19:11:29 +0000 fradice http://frankradice.com/?p=591 English: Ted Koppel at Invesco

Image via Wikipedia

Edmund Muskie, 64th Governor of Maine, 58th U....

Image via Wikipedi SUMMARY

One in this series of nightly news programs. The second of four installments about the way an American president and his senior advisors act in a crisis situation. The roles of the president and his staff are played by the following people, all of whom have real-life experience in this field: Edmund Muskie, secretary of state under President Jimmy Carter; William Hyland, deputy national security advisor to President Gerald R. Ford; Winston Lord, currently president of the Council on Foreign Relations; James Schlesinger, secretary of defense and CIA director during the Nixon administration; Antonia Chayes, undersecretary of the Air Force during the Carter administration; General Edward Meyer, former chief of staff of the U.S. Army; Hodding Carter, assistant secretary of state during the Carter administration; Richard Pipes, senior National Security Council advisor on the Soviet Union and Eastern Europe during the Reagan administration; Richard Holbrooke, assistant secretary of state during the Carter administration; and Clark Clifford, secretary of defense during the Johnson administration and advisor to Presidents Harry Truman and John F. Kennedy. As the program begins, correspondent Rick Inderfurth reviews the events that occurred during the first twenty-four hours of the game, and explains that this crisis group meeting is taking place two weeks later. U.S. troops have arrived in Iran and the Soviet government has had time to reconsider the decision to invade Iran. John Mason, who acts as military analyst, briefs the crisis group on the progression of Soviet troops in the Middle East; Christopher Makins, who acts as diplomatic analyst, briefs them on the political unrest in Europe; and Barry Blechman, who acts as diplomatic analyst, relates recent events at the United Nations. In addition, the crisis group learns the number of Soviet troops deployed into Iran. On day sixteen, former ambassador Arnold Horelick explains that the presence of U.S. forces in Iran is considered a threat to the Soviets and is unacceptable to the Soviet leadership, after which the group discusses the situation. Then, Koppel speaks with the New York Times national security correspondent Leslie Gelb about the channels of communication between the two superpowers. The group debates what their response will be to the illegal destruction of a U.S. aircraft by Soviet forces, after which Gelb and Koppel discuss the crisis group’s restraint. After the president leaves to attend to other duties, the group re-examines the nuclear option and considers whether they can protect their interests with conventional weapons if Soviet forces continue to push south toward the Persian Gulf. Then, Koppel asks Gelb why the crisis group continually speaks in euphemisms when referring to the use of nuclear weapons. When the president returns, the crisis group continues to discuss nuclear weapons, but the president halts the conversation and says he does not wish to discuss nuclear options at the present time. Koppel questions Gelb about the fact that the U.S. never completely rules out nuclear options as an option, after which the crisis group discusses the option of declaring war and the concept of horizontal escalation. As the program concludes, Gelb summarizes the recent discussion. Continues with T84:0276.

Cataloging of this program was made possible by The Blanche and Irving Laurie Foundation, 1997.

DETAILS

  • NETWORK: ABC
  • DATE: November 23, 1983 Wednesdasy 11:30 PM
  • RUNNING TIME: 1:00:08
  • COLOR/B&W: Color
  • CATALOG ID: T84:0275
  • GENRE: TV – News
  • SUBJECT HEADING: Cold War – 1983
  • SERIES RUN: ABC – TV series, 1980-
  • COMMERCIALS:

CREDITS

        William Lord……..

Executive Producer

        William Moore……..

Senior Producer

        Lionel Chapman……..

Producer

        Frank Radice……..

Producer

        Betsy West……..

Producer

        Jeff Milstein……..

Associate Producer

        Julie Sertel……..

Associate Producer

Ted Koppel

        ……..

Anchor

        Rick Inderfurth……..

Reporter

        Edmund Muskie……..

Cast

        William Hyland……..

Cast

        Winston Lord……..

Cast

        James Schlesinger……..

Cast

        Antonia Chayes……..

Cast

        Edward Meyer……..

Cast

        Hodding Carter……..

Cast

        Richard Pipes……..

Cast

        Richard Holbrooke……..

Cast

        Clark Clifford……..

Cast

        John Mason……..

Cast

        Christopher Markins……..

Cast

        Harold Sanders……..

Cast

        Arnold Horelick……..

Cast

        Edward Warner……..

Cast

        Estelle Harris……..

Talent

        Severinsen, Carl “Doc”……..

Talent

        Brooke Shields……..


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]]> http://frankradice.com/?feed=rss2&p=591 0 “Aqui Contigo” We’re here for you! http://frankradice.com/?p=563 http://frankradice.com/?p=563#comments Wed, 14 Dec 2011 15:27:41 +0000 fradice http://frankradice.com/?p=563 When Univision asked Definition 6 to create the new song for their flagship Station KMEX-34, I called Randy Wachtler at 615 Music, Nashville. Randy and I have been nominated twice for the National Emmy Award for original music for TV, so 615 was a natural choice. Along with Aaron Grant and the 615 team, we got to work. 

Univision wanted a “Theme” to celebrate the Latino culture and Mexican heritage of Los Angeles.

So Rene Garza, Alejandro Valencia and I composed a wonderful piece of music based on KMEX’s branding concept, Aqui Contigo. We titled the song with that idea in mind and created a piece of music recorded with some of the best studio musicians in the country. Recently, Chava Garcia, the station’s marketing chief, created a work using the instrumental version of the song against the on air personalities in iconic locations in the City of Angels. In the near future, the entire 2:00 piece, with vocal, will air. Until then, here is a sneak peak at “Aqui Contigo.”

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]]> http://frankradice.com/?feed=rss2&p=563 0