Donna Drake, host of the syndicated lifestyle program “Live It Up” reports on the program in Miami.
#Winning! Hanging out with Billy Bush & Charlie Sheen at NATPE 2012 [pic]
Must Tweet TV (via The Wrap)
As Social Media Hits Television, 2012 Is the Year of Must-Tweet TV
By Lucas Shaw at TheWrap
Mon Jan 16, 2012 11:13pm EST
Forget about the age of must-see television, 2012 will be the year of must-tweet TV.
Networks large and small are using social media to engage second-screen viewers like never before. A few of the most high-profile recent examples include:
>> Monday, Fox News used Twitter to measure viewer reaction to its GOP debate and encourage online interaction based on the candidates’ answers.
>>NBC partnered with Facebook for its “Meet the Press” debate Jan. 8.
>>VH1 offered a four-hour live stream of analysis during its Critics’ Choice Movie Awards broadcast last week.
“Particularly over the last year, we’ve seen social media grow from just being the latest shiny new toy to being a really powerful tool that is integral to gathering news and telling stories,” Ryan Osborn, senior director of digital media for NBC News, told TheWrap.
Also read: Rupert Murdoch on MySpace: ‘We Screwed Up in Every Way Possible’
ABC NEWS NIGHTLINE: THE CRISIS GAME: Thanks to the Paley Center for Media for preparing this summary
Image via Wikipedia
Image via Wikipedi SUMMARY
One in this series of nightly news programs. The second of four installments about the way an American president and his senior advisors act in a crisis situation. The roles of the president and his staff are played by the following people, all of whom have real-life experience in this field: Edmund Muskie, secretary of state under President Jimmy Carter; William Hyland, deputy national security advisor to President Gerald R. Ford; Winston Lord, currently president of the Council on Foreign Relations; James Schlesinger, secretary of defense and CIA director during the Nixon administration; Antonia Chayes, undersecretary of the Air Force during the Carter administration; General Edward Meyer, former chief of staff of the U.S. Army; Hodding Carter, assistant secretary of state during the Carter administration; Richard Pipes, senior National Security Council advisor on the Soviet Union and Eastern Europe during the Reagan administration; Richard Holbrooke, assistant secretary of state during the Carter administration; and Clark Clifford, secretary of defense during the Johnson administration and advisor to Presidents Harry Truman and John F. Kennedy. As the program begins, correspondent Rick Inderfurth reviews the events that occurred during the first twenty-four hours of the game, and explains that this crisis group meeting is taking place two weeks later.
“Aqui Contigo” We’re here for you!
When Univision asked Definition 6 to create the new song for their flagship Station KMEX-34, I called Randy Wachtler at 615 Music, Nashville. Randy and I have been nominated twice for the National Emmy Award for original music for TV, so 615 was a natural choice. Along with Aaron Grant and the 615 team, we got to work. 
Univision wanted a “Theme” to celebrate the Latino culture and Mexican heritage of Los Angeles.
So Rene Garza, Alejandro Valencia and I composed a wonderful piece of music based on KMEX’s branding concept, Aqui Contigo. We titled the song with that idea in mind and created a piece of music recorded with some of the best studio musicians in the country. Recently, Chava Garcia, the station’s marketing chief, created a work using the instrumental version of the song against the on air personalities in iconic locations in the City of Angels. In the near future, the entire 2:00 piece, with vocal, will air. Until then, here is a sneak peak at “Aqui Contigo.”
Definition 6 Named in Top 10 Social Media Campaigns of 2011
Original story via: Advertising Age
Like This, Follow That: It’s the 10 Best Social-Media Campaigns of the Year
Image via Wikipedia
Obermutten, Switzerland
The Swiss hamlet of Obermutten, population 79, became a Facebook sensation after its fan page launched with a video of the mayor promising that anyone who “liked” it would have their profile picture posted on the town’s (real, not virtual) message board. Obermutten now has more than 14,000 fans. Jung von Matt/Limmat created the campaign for a regional tourism department.
Halls’ ‘Uva Verde’
After the Kraft Foods-owned brand Halls discontinued its green-grape flavor in Brazil late last year, cough-drop enthusiasts took to social media to demand its return. Kraft relented, then commissioned Agency Espalhe Guerrilha Marketing to hire artists to create busts of three fans out of 5,000 units of Uva Verde. The agency also ran a Facebook campaign to find a fourth subject.
Small Business Saturday
Social media again played a central role in the second year of “Small Business Saturday” — anAmerican Express-led effort to drive shoppers to local retailers on the Saturday after Thanksgiving. Facebook offered a $100 ad credit to the first 10,000 businesses that registered. The page has more than 2.7 million fans, compared with 1.2 million last year, and #SmallBizSaturday trended on Twitter. Crispin Porter & Bogusky developed the campaign with Digitas.
‘True Blood’
‘True Blood’
HBO hyped the Season 4 premiere of “True Blood” by creating a Facebook app, “Immortalize Yourself,” which enabled fans to produce videos of themselves with real characters and Facebook friends. The app pulled in data from users’ profiles to generate the videos, which could feature random or specific Facebook friends. It was developed for HBO by Definition 6.
Top 5 social media trends for 2012
Social media will be the water cooler of the 21st century.
- Social media is the water cooler of the 21st century.
- The proliferation of “News Everywhere” will force people to actually “think” and make informed decisions
- Social TV will breed a new generation of “Active” television content consumers
- Video watermarking will assure content producer payments and make piracy irrelevant
- For the music business, TV and the internet may have become the new radio, but cloud based music streaming will become the new “big thing.” And illegal file sharing will continue to be “the” burning issue. To survive, it will have to co-opt the artists in ways that don’t include the actual music they make.
Willifest 2011 (The Williamsburg International Film Festival)
Enjoy this half hour special highlighting the great moments at The 2011 Williamsburg International Film Festival. Executive Producers: Robin C. Adams and Donna Drake
Social Media: The Water Cooler of the 21st Century
Social Media: The Water Cooler of the 21st Century – Frank Radice-Definition 6
By Frank Radice
I know I’m dating myself here, but one of my favorite TV shows as a child was The Adventures of Ozzie & Harriet. I loved the show for several reasons, the main one being music, but I also really enjoyed the family dynamics. It was a nuclear family with a music twist. They sat around and ate dinner together. They played music together. They had father-son talks. Mother-son talks. The neighborhood kids came over to hang out. Everyone was communicating face-to-face, all the time, and there was always a lesson to be learned on every show.
But when I think back to the days of Ozzie, Harriet and their kids, David and Ricky, and compare it to how we communicate today… we don’t do any of that anymore.
Families don’t eat at the family dinner table, or watch the evening news together anymore. At work, we don’t get off our collective butts and walk down the hall to talk face-to-face anymore. Even a conversation with the person in the next cubicle has become an IM experience. Hell, I video Skype my colleague, Jon Accarrino (@accarrino), and he’s only two offices away!
